Fernando Bassegio
Head of Marketing & E-commerce TROX Americas @ TROX DO BRASIL
About
• Profile turned to results, new challenges and professional development. • Foreign Languages fluency – English, French and Spanish • Strategic leadership and multi-disciplinary team management (including remote management) • Graduated in Electronic Engineering – Computer Science emphasis - PUC/RS. • MBA Management Practices - PPGA-UFRGS. • MBA Corporate Finance - PPGA-UFRGS. • Foreign Professional experience with participation/coordination of global projects and technology transfer intercompany – 14 months in Lyon,France. • Project Development and Statistics Training • Quality Management Systems and Lean Manufacturing knowledge. • Teamwork focus and good communication skills • Adaptability and flexibility for challenging situations. • Senior Coordination experiences for Engineering, Quality, Customer Service, Marketing and Sales Projects. • Product Marketing Development of New Products • Business Strategic Plan Management • Business judgment skills and corporative activities intercompany. • Joint Venture and business transformation experience. • Sales CRM Project Implementation Experience – Microsoft Dynamics • Trade Shows Management Experience – FEBRAVA, 2013, 2015, 2017, 2019, 2023. AHR Expo • Master Degree Air Conditioning and Energy Efficiency Systems – SENAI SP Professional School • E-Commerce channel implementation management - loja.troxbrasil.com.br • Master Degree in Marketing & Digital Medias – FGV-SP – Fundação Getúlio Vargas
Brazil
São Paulo
Marketing & Advertising
Segmentação de mercado, Gestão de orçamentos de marketing, Exibições, Co-marketing, Eficiência energética, Projetos de climatização, Mídias sociais, Gestão de vendas, Gestão de produtos, Marketing, Estratégia de marketing, Desenvolvimento de negócios, Marketing de performance, Estratégias de crescimento dos negócios, B2B, Linhas de produtos, Visão de produto, Análises de mercado, Marketing digital, Branding
Experience
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