Dayane Fernandes

• Lead the development of new products and the execution of innovation projects, ensuring financial viability, strategic alignment with brand vision, and market potential. • Conduct thorough market analyses (utilizing data from Nielsen, Kantar, Euromonitor, and Sell In/Sell Out reports) to identify opportunities, mitigate risks, and support strategic portfolio decisions. • Map emerging trends, consumer behavior, and competitive landscape, with a focus on portfolio strategy and competitive differentiation. • Develop concept tests and conduct consumer research in partnership with Brand, Consumer Science, R&D, and SI&A teams. • Prepare detailed briefs for design agencies for the development of artwork, packaging, and mockups. • Integrate with Trade Marketing, Sales, and Communications to ensure consistent positioning, optimal visibility, and maximum attractiveness of innovations at the point of sale. • Construct comprehensive launch briefs for communication and training purposes in collaboration with the Brand team. • Monitor and analyze key innovation performance indicators (KPIs) including market share, pricing, distribution, penetration, turnover, and margin. • Multidisciplinary collaboration with Supply Chain, Finance, Legal and Project Management to enable excellent launches. • Develop talent within the team by fostering autonomy, a sense of ownership, and a culture of high performance.

Mondelíder – Career Acceleration Program | E2E Business Immersion Professional experience in project management, innovation, and process optimization, gained through working in three strategic areas: portfolio development, operational efficiency, and innovation marketing. 1st Job Rotation – Chocolate Product Development | Strategic Portfolio Management Acting as a PMO, leading portfolio renewal for process optimization and strategic alignment. • Risk and opportunity assessment to ensure operational efficiency. • Restructuring workflows, ensuring agile and effective deliveries. • Stakeholder engagement for strategic alignment. • Data-driven decision making to maximize business impact. • Financial viability analysis (PnL) to ensure project sustainability. 2nd Job Rotation – External Manufacture | Operational Efficiency & Lean Management Leading process optimization and cost reduction projects using the Makigami methodology. • Management of scope, schedule, and KPIs, ensuring strategic deliveries. • Management of stakeholders and multidisciplinary teams to drive performance. • Workshops and training to disseminate best practices and operational innovation. • Continuous monitoring and improvement based on financial and operational indicators. 3rd Job Rotation – Marketing & Innovation | Growth and Brand Positioning Management of innovation projects to drive market share, aligning market trends, consumer behavior, and strategic growth. • Market research and competitive intelligence to drive innovation. • Development and management of products aligned with the portfolio. • Storytelling and strategic branding for differentiation and engagement. • Data-driven marketing for decision making based on insights. • Stakeholder management to expand impact and strategic collaboration.

• Management and development of a tier 3 customer portfolio (service via distribution); • Development of strategies for portfolio development; • Market analysis to identify trends and new opportunities; • Visits to customers throughout the national region; • Participation and presentation at events; • Implementation of technical training for commercial staff and customers; • Project monitoring and data management using Salesforce and SAP.

• Working in the Research & Development and Analytical & Processes team; • Development of formulations and new products; • Technology transfer and process adjustments; • Preparation of letters, documents, reports and presentations; • Application of training to team and customers; • Physicochemical analysis; • Implementation and validation of analytical methodologies; • Stability, challenge and application tests; • Purchase and emergency maintenance of equipment; • Validation of suppliers and tollers; • Segments: Home Care and Personal Care; • Wet analytical methods, VFA, FTIR, UV-Vis, automatic titration, gas chromatography with headspace and FID detector, surface tension, contact angle, particle size, optical microscopy and rheology;

• Working in the Research & Development and Analytical & Processes team; • Development of formulations and new products; • Technology transfer and process adjustments; • Preparation of letters, documents, reports and presentations; • Travel to Chicago, USA to participate in a symposium at the local headquarters; • Control of the preparation and standardization of solutions; • Application of training to team and customers; • Physicochemical analysis; • Implementation and validation of analytical methodologies; • Stability, challenge and application tests; • Purchase and emergency maintenance of equipment; • Validation of suppliers and tollers; • Segments: Home Care and Personal Care; • Wet analytical methods, VFA, FTIR, UV-Vis, automatic titration, gas chromatography with headspace and FID detector, surface tension, contact angle, particle size, optical microscopy and rheology; • Highlights: Solving an emergency problem in a Gas Chromatograph, earning gratification and recognition among managers for the skill and speed. Development of the STEPAN-MILD® 30 SF product, one of the best sellers in Brazil and being prepared for a global launch, due to its performance and quality.

• Equipment maintenance; • Team training; • Support in the transfer of products to industrial scale; • Chemical analysis of raw material and finished product; • Release of reports; • Inventory control and purchase of materials; • Collection of samples for microbiological analysis.

• Investigation and treatment of non-conformities; • Collection of samples for microbiological analysis; • Chemical analysis of raw material and finished product; • Implementation of good practices in the laboratory; • Monitoring the product manufacturing process; • Highlight: Active participation in the identification and resolution of a problem in the production of Sodium Lauryl Ether Sulfate (SLES) with a team of Engineers from the Chicago headquarters.

• Working on a project with the objective of developing a treatment route for chemical waste; • Evaluation of the performance of an aerobic bioreactor with membranes in the treatment of vinasse.

• Monitoring the teachers' routine; • Support in the development of handouts and adaptations; • Tutoring.

• Monitoring of the waters of Lagoa da Pampulha; • Sample collection; • Identification of microorganisms (phytoplankton); • Physicochemical analysis; • Database update.

• Development of treatment routes for chemical waste; • Material characterization; • Scientific and bibliographic research; • Use of refractive index, distillation techniques, analytical march and physical and chemical analyses.

• TCC: Opportunities and challenges in the marketing of chocolates, candies and bubble gum in digital commerce.

• Dissertation: Study of the Impact of Process and Composition Variables on the Pearlescent Effect of Cold Pearling Bases.

• Final paper: Production of Basic Chromium Sulfate From Chromium (III) Residue Generated in the Leather Tanning Stage. Development of a route for the production of basic chromium (III) sulfate from the generated liquid residue (containing Cr 3+ (aq)) during the tanning stage of Wet Blue leather production.

• Final report: Improvement of the Environmental Quality of CEFET-MG Teaching Laboratories.