Fernanda Pugliero

* Front- and backend updates lead, managing backlog and inputs from developers and designers; * Partner closely with stakeholders across the company to understand their needs related to Digital Product, helping to define requirements, develop and implement new features; * Identify, measure and communicate key online metrics for the broader company; * Responsible for understanding customer feedback, analyzing their online behaviour, prioritizing features to improve product, CVR and also provide a better experience for customers; * New features research, concept, development and implementation such as: ** Subscription growth: defining strategy and coordinating implementation of features, promos and caimpaigns. Growth rate in 2023 and 2024: about 25% per year; ** Automated returns portal: responsable for implementing a returns portal to automatize the process on a customer side, reducing operation drag of Customer Service team on 30%; ** Exit intent: research and implementation of a feature that remember customers that they forgot something in their cart (via email and/or pop-up). Attributed revenue around 35%/mo among Marketing channels.

* B2D operations, being responsible for front- and backend updates, platform releases, testing, bug report and debugging; * Leading of the localization project for site translation to EN, comms localization to EN customers and CH/AT locals, working together with developers to define the best implementation strategy also coordinating content, SEO and Marketing efforts. * Coordination of new features implementation and site improvements, together with a development team; * Bug reporting process management, investigation and delegation; * Online stock management; * Knowledge transfer, best practices definition and systems updates within the company; * Assistance with technical topics in all shapes and sizes related to the e-commerce platform.

* Executing test cases and analyzing results, reporting and fixing bugs helping troubleshoot issues; * Requirements, implementation and testing of features, plugin releases and app updates; * Platform migration testing (woocommerce to Shopify) and backlog; * Subscriptions management; * Regression testing to ensure that the website (front and backend) are working as expected; * Asana expert: Team onboarding and cross-teams workshops.

* Translating, localizing and proofreading Product and Marketing content for KAYAK brands with a presence in the Brazilian market (momondo, Mundi, OpenTable and HotelsCombined); * Localization and transcreation for Brand Marketing campaigns; * Improving and iterating language, terminology, and style; SEO; * Supporting QA and LQA (web and apps), reporting and fixing text-based bugs using an in-house translation software platform (CAT tool) and JIRA bug reporting system.

* Chat bot implementation support; * Response to user feedback across Portuguese and Spanish-speaking markets identifying recurring friction themes and usability patterns; * Identification of trends, tagging and monthly reports; * Monitoring of social media and consumer feedback platforms; * Use of in-house CRM tool and Jira.

* Product, Marketing and content localization; * QA of Tumblr app for iOS (regression testing), reporting bugs to developer team; * Content curation and localization for the official Brazilian Staff Blog with 19.5 million followers; * Localizing and proofreading Tumblr web interface, apps, FAQs and Help Center content, using OneSky; * Press clipping; * Glossary definition and research.

* Original content creation for Babbel Magazine, suggesting topics to research and write about; * Revamp of SEO landing pages content.

* Content Localization of Headout products, ensuring quality and style coherence across platforms; * Translation of product, blog, marketing and other types of content from English into PT-BR.

* Part of the Wahl-O-Mat project team, responsible for user research, benchmarking, data collection, specification of functional requirements, product implementation and testing, reporting directly to the Head of the Brazilian Service of Deutsche Welle. The project was carried out at DW Lab, a research and innovation laboratory; * Also worked as reporter on the Brazilian desk writing about politics (coverage of the 2018 Brazilian elections), technology and society issues.

* Team leader (9 direct reports), responsible for coordinating the multimedia production and distribution; * Digital product and processes improvement lead, working together with a tech team; * Experience with editing, production and video script, as well as using tools such as Atavist and Adobe Premiere, and with the planning of big multimedia coverages (Lula's trial, World Cup, national strikes) and special projects; * Co-creation and implementation of a video and a crossmedia strategy for Correio do Povo website and for the printed version of the newspaper; * Achievements: Spearheaded a viral campaign for one of the company's new products. Increased the number of followers in Instagram by 200% in 6 months, developing a strategy for IG Stories. Number of subscriptions and interactions also grew on YouTube. Co-creation of a multimedia brand for the newspaper (CPplay), its products and market strategy.

* International reporter of Correio do Povo in Europe, based in Lisbon and Berlin; * Coverage of Governor José Ivo Sartori's visit to Stuttgart and Frankfurt (Germany) in September 2017; * Coverage of the Web Summit in Lisbon (Portugal) in November 2017. Publication of texts for online and printed newspaper, live coverage for Twitter and Facebook; * Special reports for the Sunday edition (texts, photos and videos).

* Team leader of 18 journalists, managing the daily coverage of a newspaper with over 100k copies/day of circulation; * Production coordination of a daily printed newspaper, drafting guidelines and reports, recommending headlines and editing articles; * Responsible for organising internal processes (from the purchase of pens to the availability of equipment or cars/drivers); * Achievements: Articles and and tweets about local police failures featured among trending topics on Twitter.

* Special reporter writing about Politics and topics related to Economy and Technology; * Responsible for the covering of the State Parliament and the state government; * Special coverage and interviews, publishing printed and online reports; * Coverage of the bidding process of public transport in Porto Alegre (after 2 months of protests and strikes), Bernardo Case, World Cup 2014 and the summer season 2014/2015 in the North coast of the state of Rio Grande do Sul. Coverage of the 2012 municipal elections, the exhumation of the former Brazilian President João Goulart in São Borja, special envoy to the State Government's visit to China in November 2013; * Interim coordination of the production of the newspaper for the General, Economy, Police and Education desks in the absence of the News Producer Coordinator; * Achievements: Twice nominated for a Press Award as top reporter of the year. Winner of a prize for the coverage of the Bernardo Case (story with national repercussions of a child who was murdered by his father and stepmother).

* Coverage of the opening of Cristiano Ronaldo's first restaurant outside Portugal, in Gramado; * Text, photos, videos and interviews; * Article among the 5 most read of the website in the weekend of publication.

* Researcher of the Future of Journalism in the Digital Age based in Berlin but working in several cities of Germany, Netherlands, Spain and Portugal; * Knowledge of the operation of big newspapers (such as El Pais and Axel Springer Group) and websites, as well as of startups related to journalism or content production (e.g. Blendle, Krautreporter and Observador); * Achievements: Book about the topic (Dec 2018).

* Daily newspaper production, participating of meetings, briefing process and topic discussion; * Publication of articles about Germany in the Brazilian newspaper Correio do Povo and articles about the preparation of Brazil for the 2014 World Cup on taz.de.