Fernanda Garcia
Licensing Manager @ Dr. Seuss Enterprises
About
Licensing Manager with 5+ years of experience developing and managing consumer product categories, including Toys, Home & Seasonal Decor. Proven track record of driving strategic growth by exceeding revenue targets and securing new deals with key partners. Skilled in contract negotiation, licensee portfolio management, and cross-functional collaboration with legal, design, and marketing teams. Bilingual in English and Spanish, with a legal background and additional training in IP and Corporate Law. Passionate about creating purpose-driven products that connect with consumers and elevate brand value.
United States
San Diego
Entertainment
Licensing, Contract Management, Business Development, Intellectual Property, Corporate Law, Legal Writing, Legal Research, Copyright Law, Legal Compliance, Customer Service, Management, Negotiation, Microsoft Office, Google Suite, Teamwork, Contract Law, Online Retail, E-commerce, Trust and Safety
Experience

Licensing Manager
San Diego, California, United States
* Managing Toys, Home & Seasonal Decor categories, leading strategic planning and category growth initiatives. * Driving business expansion with a proven track record of exceeding revenue targets and securing multiple new licensing deals with key partners.

Business Development Manager
* Responsible for prospecting and producing new business opportunities around the globe, working closely with the Legal, Marketing, Design & Data Management teams to structure, pitch and negotiate partnerships. * Partner with senior management to identify key priorities and execute licensed partnership opportunities in the apparel & home decor categories. * Provide guidance to the Business Development team in order to grow the company's revenue and distribution channels, both domestically and internationally. * Oversee new partnership deal opportunities from prospecting to negotiation and post-deal management.

Licensing Manager
* Responsible for managing licensing agreements and contracts, including researching, prospecting, negotiating, and finalizing applications. * Communicate and escalate IP infringements, questions, and concerns to General Management or cross-functional teams as needed. * Prepare royalty reports, and organize/maintain company files (i.e. invoices, digital documents, and legal documentation) leading to effective decision-making on daily operations. * Experience negotiating and managing licensing partnerships in consumer product categories, for Apparel & Accessories. * Stay current on Intellectual Property regulations and Corporate law.

Legal Administrative Assistant
* Draft/redline, proofread, attach exhibits, manage and arrange for execution and distribution of various commercial contracts and agreements. * Responsible for processing sensitive global legal requests such as Trademark removal, DMCA takedowns, and Data erasure. * Provide legal assistance/advice in regards to our designs and products so we comply with the online platform’s policies. * Assist with general labor, IP, and corporate legal matters. * Prepare and proof letters and memoranda; create files, binders, and other office organization tools.

Legal Assistant
JRM Coporativo Jurídico & Consultores
Ensenada y alrededores, México
* Drafting and reviewing NDAs, agreements, and other legal documents. * Assisted with Trademark and Copyright registration for different types of businesses. * Managed appointments and calendar, and booked meetings with new and existing clients. * Organized and maintained online company files, invoices, and other digital and legal documentation.

Legal Assistant
Munoz & Associates
Ensenada Area, Mexico
* Provided administrative assistance by drafting correspondence, coordinating agreement approvals/execution, maintaining status reports, tracking documents, and performing general office tasks.

Law Clerk | Criminal Courts
Ensenada Area, Mexico
In 2015 I started my internship within the Judicial Power where I deepened my knowledge of the Criminal Law and Legal System, and enjoyed the fast-paced environment. * Researched and wrote memoranda, pleadings, and correspondence to prepare for litigation (i.e. depositions, interviews).
Fernanda Garcia's Contact Information
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