fernanda leone

* Preparation of strategy in each of the projects managed by Iguatemi Group, seeking to achieve balance in the mix of stores and innovation; * Participation in the Annual Commercial Planning, pointing out weaknesses and opportunities (based on the profile of the shopping, supply mapping competition, consumer trends, socio-economic scenario and market knowledge) to establish goals to be achieved in the following year; * Detect new brands / designers, understand the positioning and potential and how these brands can be leveraged / monitored for the portfolio of malls managed by the group; * Responsible for presenting analytical studies of brands / stores / market to define the best group strategy; * Responsible for monitoring the KPI's area and achievement of the goal; * Monitoring of sales spread and spread leasing, performance indicators that define the outcome of each group's store, Key user of the company's BI * Support of trade weekly meetings with the Vice Presidency * Analysis and budgets composition of the area with the Board and Vice-Presidency.

Reporting to the Sales VP for Latin America, is responsible for managing the relationship and sales processes for Copa Airlines, one of the most important regional clients. Previously managed the account of Gol Airlines, second biggest Brazilian airline. Main accomplishments: consultive sales for Copa Airlines, responsible for increasing sales and ROI of client while maintaining customer satisfaction; management of client´s P&L from the company´s perspective; implementation of the buy onboard project (while managing the brazilian Gol Airline account); increased profitability of the Gol Airlines account by closing deals with a number of bases in Brazil.

Responsible for managing the relationship and sales processes as well as P&L for Vivo, Claro (Top 2 Telecom companies in Brazil), a number of government agencies (SESSP, SERT, FDE), OESP (Communications) and Mantecorp (pharmaceuticals). Main accomplishments: managed to sell a number of IT tools (job search app based on localization, control and management of data, among others).

Responsible for start-up and managing the operations for correspondent banking in 100 locations spread all over Brazil, looking after quality, infrastructure, operations as well as hiring, training and management of staff. Main accomplishments: start-up of the units, increase in 50% on number of opened accounts through the branches as well as 30% increase on banking transactions. Management of P&L, KPIs, ROI (full accountability for performance management) and responsible for all the cross-functional interactions internally.

Responsible under supervision to manage loan and payables contracts. Incorporated responsibilities for labor, union, loan renegotiation and rights management contracts. Main accomplishments: management of contracts effectively increasing bank´s recovery and mitigating risks. Reduction of the labor liabilities under management by 35% in the course of 2 years.

Activities and Societies: Grupo de estudo