Fernanda R.

I teach courses in Personnel Management and Entrepreneurship, aimed at students pursuing a degree in Business Administration and Hospitality. My goal is to shape future leaders by providing practical tools and applicable knowledge that enable them to excel in the business and hospitality sectors, while also promoting entrepreneurship as a solid and enriching professional option.

My main goal is to lead the comprehensive management of Human Resources in Chile, Mexico, and Peru, developing Cumplo's human capital strategy. I am responsible for ensuring compliance with local labor laws, creating a positive work culture, attracting talent, and fostering the development and engagement of our team members. I report directly to the global CEO, managing the People department for the aforementioned countries. I develop and implement People strategies aligned with the company’s goals, collaborating with local leadership to understand business needs and ensuring alignment with global teams. Additionally, I manage labor relations, performance management systems, executive training, professional development initiatives, and conduct periodic performance reviews. I also oversee KPIs and metrics, manage the Diversity, Equity, and Inclusion strategy in collaboration with the Impact area, coordinate internal communication and employer branding strategies with the Marketing department, and work closely with the Compliance team in coordinating the Ethics Committee.

As an independent consultant taking my first steps into entrepreneurship, I launched a branded project to support startups with their recruitment efforts—particularly in Technology and Digital Marketing. While it wasn't a formally incorporated business, I operated it with structure and professionalism, building strong client relationships and deeply understanding their talent needs. I designed tailored hiring strategies and sourced high-impact candidates, helping early-stage companies build teams aligned with their vision and growth goals.

I reported directly to the CEO of the agency. My focus was on understanding business needs and consolidating the Talent function for both Mexico and the United States. I led strategic planning and budget management, establishing procedures, policies, and metrics that drove growth and helped achieve business objectives. I developed a comprehensive talent attraction and recruitment strategy for all areas and levels across Mexico and the U.S. I contributed to the recruitment of key positions in Technology and Digital Marketing, while designing and planning onboarding and offboarding processes. Additionally, I managed payroll for 100 employees and worked on implementing strategies to transform the organizational culture, promoting active listening and conflict resolution. My responsibilities also included organizing events, managing internal communication, and overseeing performance measurement through feedback processes. I implemented HR best practices, incorporating KPIs and metrics to provide leadership with insights into the organization's status. Furthermore, I established remote work policies, planned and implemented a well-being program aligned with NOM-035, and supported the organizational culture strategy “Be extraordinary, be a genius!”. I also established partnerships with institutions to improve team benefits. Finally, I implemented a continuous improvement process to ensure the quality and effectiveness of our operations.

Participation in a mentorship program for women's inclusion in the tech sector.

As Head of People at Boletia, I was responsible for building the People function from the ground up. I began by establishing the foundational operations of the department, including ensuring compliance, managing contracts, and designing benefits programs. I implemented the company's way of working, focusing on creating a positive and productive work environment. I led the development and implementation of key HR processes such as recruitment, onboarding, offboarding, eNPS (Employee Net Promoter Score), and performance evaluations. I also established the principles and frameworks for measuring HR metrics, which helped track employee engagement, performance, and overall satisfaction. Additionally, I handled office management, ensuring that the work environment was efficient, organized, and conducive to collaboration. My role involved setting up and scaling the entire People function, aligning it with the company’s values and growth strategy while fostering a strong company culture.

Intercambio académico en Turismo