Fernanda Sousa, PMP®
Project Manager @ diRoma Hotéis e Parques
About
Project Manager (PMP®) with 7+ years of experience leading strategic initiatives, structuring PMOs, and driving digital transformation across tourism, hospitality, and service industries.I specialize in connecting strategy to execution — implementing governance, prioritizing portfolios, and delivering projects with focus on scope, schedule, cost, and business value.Throughout my career, I’ve led initiatives that improved operational efficiency, reduced cycle times, and enhanced customer experience, always supported by data-driven decision-making and strong stakeholder management.Key highlights:• PMO structuring and governance implementation• Portfolio management and strategic prioritization• Digital transformation and systems integration• Process optimization (Lean Six Sigma Black Belt)• Performance management (KPIs, OKRs, Power BI)PMP® certified by the Project Management Institute, with a strong background in both traditional and agile environments.I’m passionate about building structured environments, improving processes, and delivering projects that generate real business impact.Let’s connect!
Brazil
Caldas Novas
Hospitality
Lean Six Sigma, Auditing, Customer Journey Mapping, Customer Experience, English as a Second Language (ESL), Guest Services, Hospitality Service, Continuous Process Improvement, Agile Methodologies, Key Performance Indicators, Tourism Management, Analytical Skills, Business Process Improvement, Process Engineering, Manufacturing Process Improvement, Quality Management, Continuous Improvement, Management, Project Management, Norma ISO 9000
Experience

Project Manager
Caldas Novas, Goiás, Brazil
- Structured the PMO and IT Governance model, including the organization of the Analytics team, defining methodologies, processes, KPIs, and governance rituals. - Implemented the project portfolio management and governance model, providing leadership with a clear, integrated, and strategic view to support decision-making. - Led cross-functional teams and managed stakeholders, ensuring strategic alignment, delivery predictability, and control of scope, schedule, cost, and risks. - Established best practices for performance, risk, and quality monitoring, increasing project management maturity and strengthening data-driven decision-making. Key Projects: - diRoma Pay: led the development of an internal sales system, achieving a 65% reduction in credit insertion time for consumption cards and a 40% reduction in sales time at POS. - Pre Check-in: implemented a pre check-in solution for early FNRH registration, resulting in an approximate 65% reduction in check-in service time, improving operational flow and customer experience. - Reservation Systems Integration: integrated TOTVS and Stays.net, eliminating manual email-based reservations, reducing operational failures and rework, and enhancing customer experience. - Smart Governance: implemented a mobile application for the governance team to register unit status, eliminating physical displacement, reducing operational errors, and optimizing housekeeping operational time.

Process and Project Analyst
Rio Quente, Goiás, Brazil
- Played a strategic role in optimizing operational and administrative processes, reducing cycle times and increasing overall efficiency. - Implemented process improvements and cost-saving initiatives, with a strong focus on quality, productivity, and customer experience. - Structured and monitored performance indicators (KPIs), enabling data-driven decision-making and improved management visibility. - Actively participated in corporate continuous improvement initiatives, ensuring process standardization and increased team productivity. - Supported the implementation of process standards and governance, ensuring consistency, compliance, and operational excellence. Key Projects: - CPDA – Costa do Sauípe: conducted a technical study for the implementation of a Food Production and Distribution Center, defining capacity, food & beverage demand forecasting, and operational layout, ensuring best practices and mitigation of operational risks. - ESG Initiatives: led the adaptation of corporate processes, policies, and procedures, ensuring compliance, traceability, and alignment with ESG pillars. - Aviva Workforce Calculator: improved and stabilized the workforce sizing tool through time and motion studies, process flow reviews, and consolidation as a key reference for hiring and staffing decisions.

Quality Analyst
Recife, Pernambuco, Brazil
- Developed weekly maintenance and performance reports, supporting operational efficiency and management visibility. - Created and standardized operational procedures and work instructions, ensuring process consistency and compliance with quality standards. - Conducted process mapping and workflow optimization, improving operational flow and execution efficiency. - Analyzed and monitored non-conformities, supporting corrective actions and adherence to quality requirements. - Managed and monitored KPIs, enabling performance tracking and continuous improvement initiatives. Key Projects: - Implemented a new maintenance contract, improving operational efficiency and service reliability. - Prepared structural failure analysis reports for construction projects, proposing fast, safe, and effective solutions. - Supported crisis management during severe storms, ensuring containment and continuity of operations on main and adjacent airport runways.

Process and Project Analyst
Goiânia, Goiás, Brazil
- Standardized and optimized operational and administrative processes, reducing rework and strengthening compliance. - Structured AS IS and TO BE processes, including requirements definition, improving operational efficiency and process traceability. - Conducted process mapping and audits, identifying improvement opportunities and ensuring adherence to quality standards and best practices. - Supported and led strategic improvement initiatives focused on enhancing customer experience and operational performance. - Actively managed quality assurance initiatives and supported the maintenance of ISO 9001 quality management systems. Key Projects: - Contracts Centralization: led the creation of a centralized contracts area, including process mapping and updates to procedures and policies, reducing rework, shortening contract preparation time, and increasing compliance and traceability. - Systems Integration (Sienge & E-solution): analyzed and mapped processes, defined requirements, and supported the implementation of ERP integration, reducing operational errors and increasing productivity.

Merchandise Hostess
Lake Buena Vista, Florida, United States
- Selected to participate in the International College Program (ICP) through a highly competitive 9-month selection process. - Trained in globally recognized customer service standards, with a strong focus on quality, consistency, guest experience, and customer delight. - Worked in a highly standardized operational environment, strictly following rigorous operating procedures and global quality standards. - Operated point-of-sale (POS) systems, including cash handling, inventory replenishment, stock control, and compliance with operational routines. - Provided daily guest support in Portuguese, English, and Spanish, addressing inquiries, providing information, and assisting with special requests.
Education
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