Fernanda Godínez López

Lead of Media Relations, Employee Communications and Executive Communications activities in Mexico. ▪️Design and execution of communications initiatives to influence and build positive perception among external and internal audiences and stakeholders. ▪️Engagement with media outlets to drive positive coverage, minimize negative news cycles, position SAP and lead in SoV vs competitors. ▪️ Functional guidance: content shaping (press releases, key messages and talking points, briefs, social media copy), internal communications channels management, speaking opportunities coordination. ▪️ People and budget management. ▪️ Trained spokesperson and support to C-Level executives in Communications strategies.

Communications lead and spokesperson for Uber Eats in Mexico: responsible for the reputation and positioning of the delivery business in the media. ▪ Designed and executed comprehensive communication plans, aligning them with the business priorities and narratives. ▪ Generated positive brand perception and influence users, partners, authorities and general public. ▪ Strategized to promote innovative regulation in Mexico in favor of consumers, aligning efforts with the industry. Successfully strengthened engagement with essential audiences and built alliances with relevant public stakeholders. ▪Managed crises effectively, mitigating the negative impacts on the company's reputation, with a cross-functional collaboration. ▪Positioning of key business narratives through press announcements, interviews, speaking opportunities, press junkets, executive social media and media relations, ensuring effective dissemination of company messages. ▪ Strengthened the company's positioning and reputation via top media outlets and key opinion leaders.

Responsible for Internal, External and Thought Leadership Communications activities for Mexico and Central America (Costa Rica, Guatemala, Honduras, El Salvador, Panama and Nicaragua). ▪Delivery and execution of an integrated Comms & Reputation plan, including Internal Comms campaigns with a cross-organization scope (12,000+ employees) and media relations. ▪Communications strategic advisor for the Country President and the leadership team, reaching key audiences. ▪ Crisis management. ▪ Budget overseeing. Results: +30% YoY in positive coverage and 91% of employees satisfaction on Leadership Communications.

Responsible for Public Relations activities in Mexico. ▪ Lead communications, media relations and KOL’s advocacy efforts to support business pursuit, increasing reach and media coverage in Tier 1 media in 2X (2016 vs 2017). ▪ Spokespersons' training and supervision (1:1 interviews, press conferences, media training). ▪ Support on internal communications activities: newsletter, Town Hall Meetings and executive speeches. ▪ Crisis management. ▪ Social Media content creation for Country Managing Director. ▪ Content development: key messages, press releases, pitches, press briefing books, executive presentations and talking points, blogs. ▪ Events coordination (product launches, press round tables, media tours, press conferences). ▪ PR and Internal Communication agencies supervision. International project: Corporate Communications operations and media relations take over and PR agency integration for Latin America North Zone (Bogotá, Colombia. 2017)