Fernanda Franco Silva

• Support to the collection in all its phases. • Specific Merchandising for retail, e-commerce, and outlet. • Merchandisng for all KA SMU. • Collection briefing divided by 2 business segment: sport and denim. • Product merchandising by season, fabric projection chart and sku plan projection by season. • Retail price architecture and cost targets sku during collection development. • Calculation of the marginality and management of pricing and split delivery planning. • Develop sales analysis and providing solutions and strategies to achieve the business goal. • Constant proposal of innovative product. • Work closely with designers, offering qualitative solutions to meet stylistic and productive needs. • Interact with raw material suppliers and manufactures to source and develop appropriate products and components. • Presentation of the collection at an international and national level. • Internal and foreign market research, through trips to key cities. • Edit and confirm technical sheets and material records. • Manage the seasonal development calendar and make sure the deadlines are respected. • Management of 3 resources and direct relationship with the owners. • Support to Retail master order assortment. • Decision-making role at cut-off meetings. • Develop of MFO (made for outlet) collection. • Constant collaboration with trade marketing, PR and visual merchandising teams.

• Support the EA7 collection in all it’s phases. • Collection briefing created by: external and internal market analysis, different lines differentiated by price point - consumer target and business opportunities. • Development of the collection working with stylists, production and sales teams. • Benchmark according to design teams needs and to understand the global markets. • Calculation of the weighted margin. • Management of pricing and split delivery planning. • Negotiation of costs and minimums with internal product managers. • Develop sales analysis by product category/region during all sell-in campaign and providing feedbacks on possible action in order to seize every business opportunity and achieve company objectives. • Presentation of the collection at an international and national level. • Edit and confirm technical sheets and material records. • Specific Merchandising for retail, e-commerce, outlet, and KA SMU. • Support to Retail master order assortment. • Decision-making role at cut-off meetings. • Develop of MFO (made for outlet) collection.

• Sales and purchase order development (considering target consumer, client segmentation, margin, focus product, distribution). • Assortment plan (2 perspective, best and worst case). • Service and controlling post sell-in. • Merchandiser of “Fundamental collection”. • Development of Key Account SMU (special make-up). • Store check and competitors analysis (market share). • Analysis on NOOS (never out of stock). • Develop sales analysis during all sell-in campaign and providing feedbacks on possible action in order to seize every business opportunity and achieve company objectives.

• Buyer assistant for the Italian market • Area manager for new markets such as Brazil, Russia, Australia, Mexico, India and France. • Analyze a problem skillfully, formulate a logical rationale for the decision and take action • Possess a clear understanding of financial measurements and how to impact them.

• Report of sell-through and rotation of product. • Retail and E-commerce master order, assortment “full price”. • Margin and stock control. • Rotation of the product through the shops. • Discount list and help on outlet’s assortment. • Retail master order, assortment “full price”. • Discount list and help on outlet’s assortment.

• Retail assortment. • Support the Visual Merchandising. • Management of a team composed by 5 people. • Focus on margin and sales growth.