Fernanda Ferretti

Leading the national commercial strategy for Varian in Brazil, with full accountability for revenue growth, market expansion, and strategic partnerships in the oncology and radiotherapy ecosystem. Responsible for driving sustainable business performance while advancing access to cutting-edge cancer care technologies across the country. Oversee a high-performance sales organization, fostering a culture of accountability, customer-centricity, and innovation. Actively collaborate with cross-functional teams — including marketing, service, clinical, and global leadership — to deliver integrated solutions that create long-term value for healthcare providers and patients. Key responsibilities and achievements: • Define and execute Brazil’s commercial strategy aligned with regional and global priorities • Lead, develop, and inspire a senior sales team, strengthening talent and succession pipelines • Manage complex negotiations with large healthcare systems, private providers, and public institutions • Expand market presence through strategic accounts and long-term partnerships • Drive forecasting accuracy, operational rigor, and disciplined pipeline management • Champion value-based conversations with C-level stakeholders • Support the adoption of advanced radiotherapy technologies, contributing to the transformation of cancer care in Brazil

Delivered lectures in Physics and Calculus for engineering students, translating complex technical concepts into clear, practical learning experiences that improved student engagement and academic performance. • Led classroom instruction for large groups, strengthening leadership presence and the ability to influence diverse audiences. • Simplified advanced mathematical and scientific concepts through structured, outcome-focused teaching methods. • Fostered an interactive learning environment that encouraged critical thinking and problem-solving. • Adapted communication styles to different learning needs, enhancing knowledge retention and student success.

Supported the Cardiac Rhythm Management (CRM) portfolio by partnering with physicians and hospital stakeholders to drive product adoption and accelerate territory growth. • Provided clinical and technical support during implant procedures, strengthening physician confidence and increasing product utilization. • Partnered with sales representatives on account strategy, contributing to revenue growth and expansion within key hospitals. • Delivered product training and education to healthcare professionals, positioning the portfolio as a preferred clinical choice. • Identified upselling opportunities and supported commercial negotiations through strong clinical value communication. • Built trusted relationships with decision-makers, enhancing customer loyalty and long-term partnerships.