Fernanda Balzaretti
Associate Analyst, Artist Insights & Strategy @ Universal Music Group
About
I am an Associate Analyst in Universal Music Group’s Artist Insights and Strategy team. I’m passionate about creating a more equitable global music industry by empowering Latin and minority artists through analysis and strategy-building. Before joining UMG, I was a Music Researcher at MIDiA Research co-authoring the “Songwriters take the stage | A New playbook for a new era” report and an Account Associate at Ray Bloch Production working on the event space. I recently graduated from New York University with a double major in Music Business and Economics, where I led music and entertainment clubs on campus, such as She Is The Music at NYU and NYU’s Program Board. I am a proud Latina bringing a multicultural perspective having lived in Mexico, Costa Rica, and the U.S.
United States
New York
Music
Spanish, English, Microsoft Excel, Analytical Skills, Interpersonal Communications, Creative Pitching, Account Management, Branding, Interpersonal Skills, Microsoft Office, Problem Solving, Brand Management, Teamwork, Confidentiality, Communication, Music, Entertainment Industry, Team Management, Leadership, Public Relations
Experience
Associate Analyst, Artist Insights & Strategy
Universal Music Group
New York, New York, United States
Grammy U Member
The Recording Academy
New York City Metropolitan Area
Music Researcher
MIDiA Research
New York, New York, United States
NYU Chapter Treasurer/Events Management Co-Chair
She Is The Music
New York, New York, United States
Vice President
NYU Program Board
New York, United States
Concerts and New Music Committee Member
NYU Program Board
As part of the committee, I helped in the booking and execution process of PB's annual V100 concert at Terminal 5, New York. This year we booked Baby Keem, Ken Carson, and Destroy Lonely, with an attendance of approximately 3000. On the day of the concert, I was part of the hospitality team where we purchased and organized items needed for green rooms and artist's riders. Likewise, I helped with line management making sure only NYU students and guest list attendees entered the event.
Marketing and Media Committee Member
NYU Program Board
Brainstormed with the marketing and media team on how to promote the Program Board's events and what events to put on as a committee. Participated in the planning of PB Press Volume 3, Spring 2021 Edition featuring Eric Hart Jr.
Account Associate
Ray Bloch Productions
New York, New York, United States
Event Production and Account Management Intern
Ray Bloch Productions
New York, New York, United States
-Assist current & future account management and support the production team in various capacities -Engaged in set up, load-in, and execution of NY SALT Conference 2022 as a production coordinator -Booked the DJ & acted as artist liaison in Solana’s experiential brand activation at FORMAT Festival 2022
UTA Extern
United Talent Agency
Social Media Director
#iVoted Concerts
New York, New York, United States
-Proposed & executed a strategy to develop #iVoted’s brand, engage the audience, and boost traffic by linking pop culture & music with the importance of voting -Promoted #iVoted Festival 2022 with 300+ artists like Run the Jewels, CNCO, Lake Street Dive, & more -Created, curated, and managed social media content, including text, audio, & visuals that connect with artists’ fans and voters (e.g., Reels, PSAs, Spotify playlists, #iVoted’s podcast promo videos, graphics) -Communicated with artists and their teams to coordinate promotional opportunities and asset delivery -Led and collaborated with the Marketing and Social Media team for asset creation
Education
New York University
Bachelor of Arts, Economics
Fernanda Balzaretti's Contact Information
Phone
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