Feriel Bouricha

As a trusted advisor and advocate for partner institutions across the United States, I empower them to leverage our platform to enhance educational strategies and make a lasting impact in higher education. My team’s and my contributions have led to key outcomes, including improved student engagement, the implementation of equitable learning strategies, and the scaling of meaningful assessment and feedback practices. Some of my key achievements: Proactively built data dashboards (active users, retention, adoption rates) to identify performance gaps and drive data-informed decisions, reducing churn risk and improving team’s implementation process. Conducted on-site strategic visits with key accounts, leading to an average 20% increase in platform adoption. Designed and implemented upsell campaigns for new learning solutions, generating €25K in additional ARR. Co-founded the Community Engagement Team to strengthen partnerships through collaboration with pedagogical experts and reinforce FeedbackFruits’ thought leadership in pedagogical innovation.

Built and executed tailored pilot implementation plans for 15 institutions, leading to an 87% conversion rate to long-term partnerships. Onboarded and trained 400+ stakeholders (Deans, Instructional Designers, Teachers) in advancing their educational objectives via FeedbackFruits. Designed and delivered impact evaluation reports to institutions’ leadership , combining qualitative feedback and performance data to inform renewals and improve implementation processes.

Researched the US higher education market and launched multi-channel prospecting campaigns (Cold calls, emails, LinkedIn) Qualified prospects using sales methods (Challenger & Sandler), achieving the acquisition of 3 strategic partners. Supported Account Executives and Chief Revenue Officer in business case development, grant applications and tenders, to secure budgets for FeedbackFruits and expand partnerships.

Conducted a strategic consulting project as part of the MSc in Innovation Sciences, within a team of four Applied Innovation System Functions theory (Hekkert et al., 2007) to develop expansion strategies in waterless innovation for the household products industry. Managed the client relationship under conditions of data scarcity, ambiguity, and misaligned expectations, ensuring consistent project momentum and alignment. Redefined the research scope three weeks before the final deadline to adapt to available data and deliver a more actionable analysis. Delivered the final strategic recommendations to senior stakeholders, including the Director of Consumer Insights, Marketing Director, and Technical Directors.

- Selected with 23 other excellent Innovation Science students to participate in a study related program that assigns students to junior consultancy cases with innovative Dutch companies. - Worked in a team of 3 on researching plastic recycling technologies and on creating a multiple criteria analysis to assess their suitability for the client: Vopak. - Maintained regular contact with the client and constantly re-adjusted the research according to the client’s feedback. - Pitched the results to the mentor and the sustainability team at Vopak. About SSU Foundation: The SSU Foundation annually organises an extra-curricular programme for excellent innovation students in Utrecht. The goal of the programme is to connect theoretical knowledge to practical, real life situations. While students gain valuable practical experience, partners benefit from fresh new insights on issues revolving around innovation.

- Responsible for researching on big energy leader ' Engie' Internet of Things projects, and of making a competitor analysis for the Energy unit. - Provided an in depth analysis of the current divergences towards blockchain use in the energy sector, as well as recommendations for enhancing the provision of innovative digital solutions in favour of energy decentralisation. - Presented the findings in the form of a word document and powerpoint slides that was presented to mentor as well as the responsible of the operations at Talan.

Through this 2 year research master, I learned to apply major innovation theory to manage and promote innovations that tackle societal challenges. I focused my masters thesis on the role and implication of competing organizational identities in the sharing economy deriving practical advice for managers on driving successful mission-oriented sharing economy organizations.

A 3 years joint degree in sustainable development and business studies. The program is built around the United Nations Sustainable Development Goals (SDGs) and examines issues such as planetary boundaries, poverty alleviation, food access, climate change, and urban resilience. It also gives a broad view on business administration, global corporate governance, and corporate social responsibility. Through this program, I developed skills such as critical thinking, research, and rhetorical skills. Most particularly, we are encouraged to challenge the statu quo, and investigate innovative approaches to sustainable development.

6 month exchange