Fereshteh Khosravirad

• Built dashboards using Power BI and Excel to track KPIs including sales performance, inventory turnover, OTIF, forecast accuracy, and stock cover, enabling performance visibility for leadership and stakeholders. • Monitored OTIF delivery performance and conducted root cause analysis, improving customer service levels to 95%+ which led to the expansion from 12 to 18 branches and the addition of Nestl´e Cerelac to the portfolio. • Set and tracked sales and coverage targets across the company with less than 3% deviation.

• Supplied Nestl´e products to 24 branches, maintaining 99% stock availability. • Managed inventory health, focusing on aging stock, short expiry, and shelf-life rotation. • Facilitated monthly S&OP meetings, preparing and presenting input data including sales performance, current stock levels, and forecast deviations. • Reduced average stock cover from 18 to 12 days, optimizing working capital and warehouse space.

• Developed rolling 12-month demand forecasts at SKU/channel level using Excel, SAP APO and different forecasting methods, improving forecast accuracy by 4%. • Tracked KPIs such as forecast accuracy, bias, and inventory turnover, enabling more reliable supply signals. • Optimized inventory strategy to reduce stock write-offs by 5%. • Facilitated execution of promotional activities, leading to a 7% increase in sales for targeted SKUs. • Implemented VMI and revised minimum order quantities, resulting in 4% warehousing cost savings.