feras abalkhail

chief executive business officer

About

More than 20 years working experience in the Strategy and Marketing field covering areas related to Strategy, Performance Managment, Marketing Management, Product Development, Service Management, Customer Management, Customer Experience, Marketing Communication, Public Relation, and Market Research. Holding Bachelor degree in Marketing from KFUPM, and Master’s degree in International Marketing from Strathclyde University.

Country

saudi arabia

City

saudi arabia

Industry

transportation/trucking/railroad

Skill

strategy, management, telecommunications, market research, business strategy, customer experience, crm, team management, team leadership, marketing strategy, product management, project planning, project management, analysis, product marketing, marketing, market analysis, business planning, business development, new business development, product development, entrepreneurship, segmentation, marketing management, sales, management consulting, account management, training, competitive analysis, market planning, customer satisfaction, sales management, operations management, business analysis, marketing research, customer service, mobile devices, teamwork, start ups, pricing, customer insight, corporate communications, sdlc

Experience

co-founder

dallapp

2016-10 - Present · 10 yrs

director business customer experience

mobily

2012-11 - 2013-3 · 5 mos

board member

sabb takaful

2018-10 - Present · 8 yrs

chief executive business officer

human resources development fund hrdf ksa

cheif strategy and transformation officer

saudi public transport company - saptco

2018-10 - Present · 8 yrs

Responsible for 4 departments namely the Strategy & Performance Management, Digital, Marketing & Corporate Communication, and Result Delivery Office RDO.

entrepreneurship department director

badir program for technolgy incubators

2013-3 - 2013-11 · 9 mos

customer experience - executive manager

mobily

2010-9 - 2012-12 · 2 yrs 4 mos

* Lead the Customer Experience project for business customers. * Develop the Customer Experience Strategy and initiatives execution plan. * Manage and own all touch points across customer life cycle. * Lead other departments and business unit functions on customer experience projects. * Prepare Market research projects objectives, interpret allocated data, and develop action plans as a result. * Review and approve all processes related to the Business Unit. * Achievements: *  Launch several projects to enhance the customer experience in the Billing, Customer Care, E-portal, Processes, and Business Sales which led to positive result on CSI & NPS. *  Develop the Business Policy for the business unit. *  Revamp all processes related to all customer interaction activities within the business unit. *  Launch the Account Management program *  Customer Experience Award Winning.

senior marketing analyst

sidf

1998-1 - 2004-1 · 6 yrs 1 mo

vice president marketing and customer experience

saudi public transport company - saptco

2016-10 - 2018-10 · 2 yrs 1 mo

customer insight and experience manager

saudi telecom company

2007-12 - 2010-9 · 2 yrs 10 mos

* Job Profile: * Determine market research projects to be performed in coordination with departments. * Determine market research framework and scope. * Develop the Customer Experience Strategy. * Participate in the Customer Management project. * Coordinate with Corporate Communications and market research agency to perform required market research. * Disseminate market research results to concerned departments. * Develop customer-needs based segmentation tactical segmentation with Segment Management teams to inform service rationalization and customer experience planning. * Collect information to analyze competitor’s strategy, services, prices, deployment, etc. and disseminate results to concerned departments.

service development marketing manager

saudi telecom company

2004-6 - 2007-12 · 3 yrs 7 mos

* Managing projects related to the Marketing Unit. * Manage to Launch several Business Services. * Participate in formulating marketing strategies for the corporate unit in cooperation with STC consultants. * Prepare the Marketing and Business Plan for each new service including target market definition, service description, service requirements, benchmarking, prices, promotions and communication plans. * Provide training and support to the Sales Teams for marketing strategies and new services. * Achievements: * During my occupation with STC ALJAWAL, I have successfully managed the launch of a number of services targeting the business sector and enhanced a number of other services. * In addition to that I participate in formulating Marketing strategies for the Corporate Services Department under ALJAWAL Business Unit.