Fenne Terlingen

Helping ambitious brands clarify their purpose, define their mission, and sharpen their brand focus to accelerate growth. At WOO Consulting, we partner with businesses as their go-to for fractional leadership, strategic brand development, and global commercial growth initiatives. With deep experience across the international fitness industry and corporate landscape, we’re known for creating order from chaos, connecting the dots, and building brand strategies that drive real, measurable results. 📮 fenne@woo-consulting.com

Serving as fractional lead for Centr’s international expansion and global commercial strategy, including HYROX.

Centr is a global performance fitness brand built with Chris Hemsworth. Supporting the international expansion across EMEA, APAC and LATAM, with a focus on brand strategy and commercial positioning. Contributed to scaling international revenue and strengthening retail and partner presence across global markets. Also closely involved in shaping the exclusive global partnership with HYROX, the world’s largest mass participation fitness race series. Working at the intersection of brand, strategy and international growth, to help turn ambitions into structured, repeatable results. Executed via WOO Consulting.

Partnering with the AFS Group in strengthening the organisational and brand foundation while the business expands internationally beyond Australia. Working with leadership to refine brand positioning, bring structure to the organisation and align cross-functional teams and processes across Australia and the US to support scalable growth. Acting as a fractional strategic advisor and management consultant. Executed via WOO Consuling

Delivered 40% year-on-year revenue growth within 12 months, alongside a 4-point margin improvement, by driving organisational clarity, scalable processes and cross-departmental alignment to support sustainable growth. In a fractional leadership and management consulting role, I worked closely with the leadership team on operational strategy, brand repositioning and commercial execution, including a full renewal of the brand identity. Executed via WOO Consulting.

Delivered 100% year-on-year revenue growth within 12 months by driving strategic brand positioning and customer experience improvements. Achieved in a fractional leadership role, combining brand strategy and management consulting, via WOO Consulting.