Feng Zhang
Director of Performance Management @ TotalEnergies
About
A high-impact technology business leader with proven abilities in product management, development execution and professional service, and in-depth wind, solar, battery storage, power market, and automotive domain knowledge. Possesses a strong technical and product management background in cloud-based software applications and software hardware integrated products. Excels in managing multimillion-dollar software and hardware product lines. • Innovation Architect – Create advanced technology to bring next-generation, revenue generating products to market in multiple engineering domains that include automotive, renewable energy, and data analytics software. • Strategic Leadership – Direct full product life cycle from concept through delivery comprising product strategy, roadmap, R&D, finances, risk management, vendor relationships, marketing, and sales to gain competitive advantage, maximize profitability, and deliver shareholder value. • Global Impact – Manage product and engineering organizations in major global corporations in North America, Europe and Asia, leading cross-functional teams to execute large-scale initiatives and achieve stretch targets. • Collaboration – Forge partnerships with executives, management, and staff across functions and geography; build and cultivate strong alliances with major global corporations, using communication and negotiation skills to build positive relationships and influence stakeholders.
United States
Houston
Renewables & Environment
Business Case Development, Software Product Management, hardware product, Risk Management, Sales Engineering, Product Management, Cross-functional Team Leadership, Product Strategy, Project Management, Digital Strategy, System Integration, Solar Systems, Renewable Energy, Energy Storage, Program Management, Manufacturing, Test Validation, Control Systems Design, Embedded Software, Powertrain
Experience

Senior Director of Product Management
Houston, Texas, United States
Spearheaded the development and commercialization of grid scale energy storage system, Gridstack Pro (GSP) product line, driving Fluence Energy's revenue growth. Managed comprehensive product strategy, requirements, and roadmap to ensure market competitiveness and profitability. Oversee hardware and software product development, certification and commercial offerings. Provided sales support for high-priority customers. • Successfully launched GSP 2000 and 5000. Completed product development and achieved all certifications required for global market, NFPA 68/69/72/855, UL 9540/1973/1741 etc. • Developed US domestic supply chain to satisfy IRA tax incentive requirement and minimize tariff impact. • Reduce overall battery system CAPEX by more than 50%. Improve revenue generation capability 6% and reduce OPEX 5%.

Product Director
Houston, Texas, United States
Utopus Insights is part of Vestas Service. Led overall product vision, strategy, roadmap, and commercial success of Scipher Vx B2B SaaS product line of above $10MM annual revenue for renewables asset management including wind, solar, battery storage, hybrid plants, etc. Directed global product management and engineering team based in India, Europe, and U.S. Drove business development by leveraging and further developing relationships with strategic clients. Created new market segments and identified new partnership opportunities. • Improved Scipher platform maturity. Expanded Scipher Connect data ingestion capability, supported asset types and data types, etc. Improved AI / ML data management, model training and management infrastructure. Reduced AWS cloud infrastructure cost by 30% while growing portfolio size 5X, adding 10X new product features, and improving user experiences. • Significantly grew Vx product maturity. Expanded product functions to cover end-to-end overlay SCADA and asset management functions, including live monitoring / control, availability / budget management, performance analytics, advanced reporting, carbon footprint tracking, grid compliance monitor, mobile app, etc. • Grew Scipher Vx managed portfolio size by 550%. Increased customer users by 365%, average user session time by 450%, and total customer product usage by 2,203%. • Initiated service operation efficiency improvement project using Generative AI.

Managing Consultant, Energy Transition Practice
Houston, Texas Area
Led power / renewables management consulting practice covering wind, solar, power market, battery storage, EV and Grid Edge. Oversaw marketing contents development, business development, proposal writing, and bespoke consulting projects execution. • Transaction support of renewable portfolio / company acquisition and investment • Renewable project development support • GTM strategy and business model evaluation • Digital transformation strategy

Director of Global Digital Energy Center
Houston, Texas Area
Spearheaded critical strategic initiative to digitalize entire lifecycle of wind energy business. Transferred deep operation technology (OT) knowledge in wind business to IT products based on EnOS IoT platform and AWS cloud service. Served as product manager for energy analytics B2B SaaS product that improved wind turbine O&M efficiency, AEP, and revenue (part of Univers offering). • Delivered V1 product and generated significant market interests. Closed SaaS deal for initial installed base of 10GW and created additional 60GW leads in sales pipeline. • Established external partners with global leading utilities companies, validated 5% AEP optimization potential, and demonstrated 20%+ merchant revenue increase compared to manual bidding strategy on partners’ sites. • Owned key stakeholder relationships with senior executives to drive alignment among business units for turbine digital asset management strategy. Improved turbine fleet asset management and O&M operational efficiency 30%. • Established technical center from ground up, identifying and hiring top talent to build and direct elite teams of engineers, data scientists, and software developers.

Director and Executive Committee Member, Global Engineering and technology innovation
Shanghai, China / Houston, Texas Area
Reported directly to Envision’s CEO and collaborated with a select leadership team to evaluate and determine business strategies, new business opportunities, and investment alternatives for the company’s operations worldwide. • Spearheaded entire wind turbine product engineering, established integrated product development process and global R&D centers. • Lead core technologies development for turbine products and digital business, including IoT, forecasting, solar analytics, energy storage, carbon management, grid edge analytics, etc. Performed business and feasibility studies for emerging technology, led new product incubation and development, and managed strategic alliances. • Envision Energy grew from a start-up company to global leading, wind turbine, digital service and battery storage provider.

Product Head
Shanghai City, China
Led business development, customer engagement, and wind farm solutions design for 1.5MW and 1.8MW turbines models. • Achieved 100% YoY turbine sales growth. • Improved turbine reliability by 500% and AEP by 5%. • Reduced turbine cost by 15% and O&M cost by 30%.

Deputy Director
Shanghai Automotive Industry Corporation (Group)
Shanghai
Deputy Director (2011-2012) / Senior Manager (2010-2011) / Staff Engineer (2010) Led Passenger Diesel Engine Program Team (SAIC-GM Joint Task Force), oversaw engine development and test validation with budget of $30M.
Feng Zhang's Contact Information
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