Felix Simatupang
General Manager Sales Administration Division @ PT Hexindo Adiperkasa Tbk
About
Graduated from Economics of North Sumatera University in 2000. My previous job is in machineries and heavy equipments dealers, which essentially focus on General Marketing & Sales Operation Division. Mainly involved on marketing and sales management to support all branches and salesperson (especially in construction equipment sales), sales performance reviews, value chain business development and develop several new initiatives while continuously seeking other initiatives in line with management's vision.. Since May 2024, I was transferred to the Sales Administration Division. With main tasks related to purchasing plans, sales forecasts and heavy equipment inventory. Responsible for COGS reduction/optimization, negotiation and registration of preferred vendor agreements, inventory distribution and management. All my activities mostly will be reported directly to Chief Marketing and Sales Officer of PT. Hexindo Adiperkasa, Tbk.
Indonesia
Jakarta Metropolitan Area
Machinery
Business Intelligence (BI), Automobiles, Sales Target Management, Budget Management, Sales Strategy Development, Market Analysis, Contract Negotiation, Purchasing Negotiation, Supplier Negotiation, Inventory Management, Inventory Analysis, Inventory Planning, Inventory Optimization, Supply Chain Management, Supply Chain Optimization, New Business Development, Relationship Building, Strategic Initiatives, Customer Engagement, Value Chain Management
Experience

General Manager Sales Administration Division
Jakarta, Indonesia
1. Purchase, sales and inventory planning. Adjust purchasing plan and optimized inventory based on actual sales and forecasted. 2. Machine inventory management at all yards (Jakarta and all branches). Make sure all new machine inventories at good condition as ready to delivered to customers. 3. Optimized Cost of Goods Sales, purchasing and transportation cost from all vendors, set cost reduction target, make plans and lead the team to execute. Report directly to Sales Director.

General Manager Marketing & Sales Operation
Cakung, Jakarta, Indonesia
1. Involve directly/indirectly into all machine sales activities of branches. 2. Development of Sales and Marketing strategies for new machines and value chain business. 3. Support to make Guideline Price proposal to Sales Director and Sales Admin Division. 4. Propose sales incentive schemes to Sales Director. 5. Manage all marketing and promotion activities (material, program, event) 6. Sales performance management through CRM (Salesforce), daily activities, sales operation development. 7. Training need analysis for salesperson and Branch Head, to improve their skill sets. 8. Manage and propose to Director for Branch Head and Salesperson placement/ rotation to strengthen Branch operations.

Branch Head
Medan Amplas, North Sumatra, Indonesia
1. With Letter of Attorney from BOD, responsible to whole branch operation supported by some section head, unit head and all staff. 2. Manage all perspectives: financial, consumer, business process and learning & growth. 3. Target achievement on Machine Sales and After Sales Support Revenue. 4. Manage operating cost as budgeted.

Branch Manager
Indonesia
Automotive Financing for private or commercial/fleet bussiness. 1. Responsible in lending development based on ammount and account while promoting the principle of prudence. Which will be easily executed with have maintaining a good relationship with all partners & clients. 2. Responsible in account receivable management. By controlling the early payment defaults, day by day of over due accounts, execution of assets, and cost of executions/reposses. 3. Responsible to develop business opportunities including alternative channel distribution (automotive dealers/showrooms, referrals and corporates) 4. Maintain excellence services for existing clients. 5. Leads all member of the branch team, to run a corporate culture as well such as TRUST, ENTREPRENEURSHIP and EXCITEMENT..

Branch Manager
Indonesia
Start worked here as Trainee in Supervisor Development Program, was held in Feb 2005. In the Aug, 2005 promoted to Representative Office Head of Pangkalpinang (Kep. Babel). Then, promoted to Branch Manager of Jambi in Mar, 2008, With the main task : 1. Responsible for developing new channel distributions and corporate clients as well as maintaining a good relationship with existing. 2. Responsible to develop retailed bussines (through direct selling and agencies). 3. Leads the branch team to do the excellence services in marketing activities, policy process and claim settlements. 4. Sales and Profitability achievement.
Felix Simatupang's Contact Information
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