Felix Schaefer

Chief Marketing Officer @ tolingo GmbH

About

Marketing generalist with experience in marketing and PR in the fields of e-commerce, education, localization and gaming with a strong passion for Brand Strategy, Social Media and Online Video.

Country

Germany

City

Berlin

Industry

Translation & Localization

Skill

Management, Marketingkampagnen, Coaching & Mentoring, Produktmanagement, Go-to-Market, Verkaufsstrategie, Produktmarketing, Schulung, Leadership, Kundenbindung, Strategie, Abteilungsübergreifende Teamführung, Marktforschung, Recherche, Öffentlichkeitsarbeit/PR, Data-Driven Marketing, Vertrieb, Business Intelligence (BI), Nachfragegenerierung, Marketing-Mix-Modelle

Experience

Chief Marketing Officer

tolingo GmbH

2023-2 - Present · 3 yrs 8 mos

Hamburg, Deutschland

Marketing Consultant

Felix Schaefer

2022-6 - 2023-2 · 9 mos

Berlin, Deutschland

- Identifying and developing marketing goals and strategies for various brands and companies - Setup, execution and monitoring of 360° marketing campaigns including SEO, SEA and Social Media

Chief Marketing Officer

triple A code GmbH

2020-9 - 2022-5 · 1 yr 9 mos

Berlin, Deutschland

Head of Marketing

triple A code GmbH

2019-8 - 2020-8 · 1 yr 1 mo

Berlin, Deutschland

Head of Performance Marketing

Staramba SE

2018-8 - 2019-7 · 1 yr

Berlin und Umgebung, Deutschland

- Leading the Performance Marketing Unit - Data-driven optimization of keyword and content strategies for improving organic rankings - Taking care of the website architecture, content, linking and other factors to improve SEO positions for target keywords - Planning and implementation of SEA campaigns - Social Media Advertising - Setting up the Staramba User Base - Selection and evaluation of suitable sustainable marketing channels and measurements - Coordination and close cooperation with the COO and the marketing team - target group analyses - Regular briefings and reporting on progress and the current situation

Head of Video

MenschDanke GmbH

2016-7 - 2018-8 · 2 yrs 2 mos

Berlin und Umgebung, Deutschland

- Development and management of the video unit - Video Advertising B2B and B2C - Campaign Management - focus on reach and sales increase, e.g. through: Translation of editorial content into video content, target group-specific analysis and strategic preparation of the video content, expansion of existing offerings with Facebook short clips as well as image and branding films, further expansion of the company's YouTube channels

Video Journalist

MenschDanke GmbH

2016-1 - 2016-6 · 6 mos

Berlin und Umgebung, Deutschland

Strategic development of the YouTube channel for Schnäppchenfuchs.com, conception and moderation of various formats (interviews, reports, reviews)

PR and education manager

Netdays Berlin e.V.

2014-7 - 2015-9 · 1 yr 3 mos

Berlin, Berlin, Deutschland

Conception and creation of image clips, press relations, conceptual research, development and adaptation of the project concept to growing requirements, project evaluation, CMS maintenance

Workshop leader for career orientation and vocational preparation

Netdays Berlin e.V.

2009-12 - 2014-6 · 4 yrs 7 mos

Berlin, Berlin, Deutschland

Career preparation with various career choice tests, analysis of strengths and weaknesses, application training, strengthening of social and communicative skills by learning interview and presentation techniques

Workshop leader for socio-cultural competence training

Netdays Berlin e.V.

2009-12 - 2014-6 · 4 yrs 7 mos

Berlin, Berlin, Deutschland

Imparting media skills for cultural education especially with the medium "film".

media pedagogical employee

Johanniter-Unfall-Hilfe e.V.

2011-12 - 2014-4 · 2 yrs 5 mos

Berlin, Berlin, Deutschland

Preparation and implementation of film projects with children and adolescents, acquisition of cooperation partners, public relations, development and implementation of educational concepts