Felix Chan

Manage the PR & marketing activities of Charles & Keith in Hong Kong. 1. Media – press release write ups and media pitching. 2. Celebrity & Influencer Engagement – sustain continuous exposure from artistes, influencers and stylists from different categories. 3. Events – organize the brand's opening launch party in Hong Kong, and press days every season. 4. Marketing – develop marketing plans such as influencer campaigns, in-store and cross-platform promotions.

Organized, coordinated & managed the launch and promotion of LOEWE's capsule collection PAULA'S IBIZA.

Assisted in the organization & sales of the SS19 collection for Laurence & Chico in New York & Paris Fashion Week.

Managing all PR & marketing activities of all brands under Oracle Gifts Limited (Candies, Cliché, Black By Candies, Enfill & Everything Candies) mainly in Hong Kong & China such as product planning, brand campaigns, CRM, press release write-ups, media pitching & product seeding: 1. Media coverage – press release write ups and media pitching to HK and China press with regular monthly product news & styling exposures from Elle (China), SELF (China), Marie Claire (China), Cosmopolitan (China), Figaro (China), Marie Claire (China), Marie Claire (HK), Elle (HK), Harper’s Bazaar (HK)…etc. 2. Product Seeding – to boost brand image and public exposure by successfully seeded local and international influencers such as actors Zhang ZiYi, Fan Bing Bing, Jay Chou, Joseph Chang, Sammi Cheng, Charlene Choi, GEM, fashion editors Anna Dello Russo, Iris Apfel, Giovanna Battaglia, fashion influencers BryanBoy, ChicMuse and TinaLoves…etc. 3. Brand Building – develop standard brand books for company and brands and also standard brand guidelines for the usage of other regions & distributors. 4. Crossover – lined up crossover projects with brands such as Mastermind Japan, Bathing Ape, X-Girl, Black Bear, Eva Pinkland, Karen Mok, National Geographic, Joey Ma…etc. 5. Marketing Plan – develop marketing plans such as street style photoshoot campaigns, and CRM-based e-newsletter and promotional campaigns. 6. Product Planning – work closely with HK & Japan design team to provide them with style trends and updated technology news to develop new products. 7. Headquarters Support – overlook and monitor PR activities such as product seeding, brand crossover and press days over of sales regions (Taiwan, Korea, Malaysia, Italy and Netherlands) 8. Sales - target and liase appropriate, related sales platforms such as Galaries Lafayette Beijing, Harvey Nichols Hong Kong & De Bijenkorf Amsterdam to boost brand image and target sales.