Felipe Zardo

SVP, Digital & Marketing @ Petco

About

Retail leader with deep e-commerce, marketing, and product management expertise grounded in hands-on experience leading teams in multiple disciplines across the globe. Extensive track record of consistently delivering top and bottom-line results while building out high functioning teams; consistently achieving positive peer and management reviews.

Country

United States

City

Newport Beach

Industry

Retail

Skill

CMO, Digital Transformation, E-Commerce, CMO management, Agile Methodologies, E-commerce, Product Management, Supply Chain Management, Retail, Strategy, Inventory Management, Supply Chain, Demand Planning, Strategic Sourcing, Pricing, Program Management, Agile Project Management, Forecasting, Multi-channel Retail, Supply Chain Optimization

Experience

SVP, Digital & Marketing

Petco

2025-8 - Present · 1 yr 2 mos

Strategic Advisor

Match Relevant

2022-3 - Present · 4 yrs 7 mos

Chief Digital Officer

Lakeshore Learning Materials

2024-8 - 2025-8 · 1 yr 1 mo

Los Angeles Metropolitan Area

Responsible for leading Lakeshore's product, user experience, digital marketing and eCommernce teams supporting our DTC and B2B businesses. P&L owner for all DTC digital platforms (site, app, marketplaces).

SVP, Marketing & Digital

Five Below

2020-7 - 2024-8 · 4 yrs 2 mos

Los Angeles metropolitan area, California, United States

GM accountable for scaling Five Below's e-commerce business, leading brand & performance marketing teams, and designing overall omnichannel strategy across retail, mobile, and web platforms.

SVP/GM, Omnichannel Retail

5.11

2017-12 - 2020-7 · 2 yrs 8 mos

Irvine, California, United States

Oversaw the growth of the direct-to-consumer business for 5.11 Tactical across retail stores, e-commerce, and 3rd party marketplaces from $50-$200M. Accountable for overall 5.11 DTC P&L as well as consumer experiences, marketing, technology and innovation across all DTC touchpoints

GM, Launch - Nike Direct

Nike

2016-12 - 2017-12 · 1 yr 1 mo

Portland, Oregon Area

Global GM for Nike’s $500M+ DTC Launch (energy & retro footwear) business across all digital platforms; serving Nike's sneaker community through SNRKS, Nike App, & Nike.com. Responsible for defining & delivering strategic plans for all digital platforms for the Launch line of business across merchandising, consumer experience, and technology.

GM, Nike.com Brazil

Nike

2015-8 - 2016-12 · 1 yr 5 mos

São Paulo Area, Brazil

Responsible for overall P&L responsibility, leadership and vision to build & drive Nike's Digital business in Brazil. Developed and implemented strategies to grow sales and increase profitability of our ecommerce site. Orchestrated an overhaul of site operations & consumer services to improve consumer satisfaction & drive retention.

Director of European Digital Commerce Operations

Nike

2013-5 - 2015-8 · 2 yrs 4 mos

Hilversum, NL

Responsible for all aspects of day-to-day site management for Nike’s Digital Commerce business in Europe – including content publishing, photography production, localization, payments, consumer services, and supply chain

Senior Director of Product Management

Gap Inc.

2012-6 - 2013-5 · 1 yr

San Francisco Bay Area

Responsible for defining & delivering against product roadmaps for Gap Inc.’s direct to consumer (online) division – including new omni-channel capabilities, global expansion, consumer experiences, and reporting solutions.