Felipe Santos

Felipe Santos

Head of Marketing @ H&S Bike Discount GmbH

About

Effective e-commerce can meaningfully impact the lives of the people who engage with us. When done with honesty and intention, it drives not just sales but mutual growth — for businesses and the people behind every click. No BS — no fantasies above relevance. Real connections between people and the products that help define who they are, and who they want to become. In LinkedIn terms: I’m a marketing and e-commerce manager with a background in sales, production management, and logistics. I grew up in leading roles within my family’s businesses in the auto parts and chemical industries during my teenage and young adult years — taking ownership early and learning to solve real problems across teams, customers, and operations. Those years gave me a broad operational perspective, practical leadership experience, and a deep sense of company loyalty. In my day-to-day, I focus on digital strategies that look ahead without losing sight of what already works, and with respect for the fact that the past is what pays the bills today. I lead cross-functional initiatives with focus and purpose, recognizing that will and passion create momentum, while complacency signals where decisive action is needed. Outside of work, you'll find me on amateur races with the Sturmvogel Racing Team and on social rides and "Jedermannrennen" with the Vélo Club Eifel. I also do my best to support the RSV Sturmvogel Rad Verein in all things marketing.

Country

Germany

City

Rheinbach

Industry

Retail

Skill

Applied Mathematics, Statistical Data Analysis, SQL, Python (Programming Language) , Portuguese, Communication, User Experience (UX), Marketing, Marketing Strategy, Search Engine Optimization (SEO), Content Management Systems (CMS), Content Strategy, Software Architecture, Spanish, English, German, E-Commerce, Web Development, Marketing Management, Customer Experience Management

Experience

H&S Bike Discount GmbH

Head of Marketing

H&S Bike Discount GmbH

LinkedIn
2024-5 - Present · 2 yrs 5 mos

Grafschaft, Rhineland-Palatinate, Germany

H&S Bike Discount GmbH

Ecommerce Marketing Manager

H&S Bike Discount GmbH

LinkedIn
2022-10 - 2024-4 · 1 yr 7 mos

Grafschaft, Rhineland-Palatinate, Germany

The best product selection at the best price is our signature. In the E-commerce and Marketing Team, my role is to deliver this message and streamline the connection between customers and the products they love, emphasizing the unique values that each of our brands represents. This position enables me to engage with both brands and customers, and building an honest and productive bridge between them is what I aim for everyday. Within the e-commerce team, I also contribute to setting up and updating the shop by hands-on CMS management and front-end development (HTML, CSS, JS, Adobe Suite). Additionally, I facilitate communication between departments, maintaining daily contact with our Service, Product Management and Content Management teams. As a hobby cyclist myself (recently turned amateur), I have the privilege of frequently meeting our customers on the road (and occasionally off-road). Drawing from my personal experience and the insights gained from thousands of customer interactions in my previous roles, I ocasionally write product reviews for our blog and create content for our social media channels.

H&S Bike Discount GmbH

Sales Backoffice

H&S Bike Discount GmbH

LinkedIn
2021-5 - 2022-9 · 1 yr 5 mos

Grafschaft, Rhineland-Palatinate, Germany

While in Sales Backoffice, my main responsibilities included: - Managing order processing, customer and webshop data, as well as preparing customs documents. - Offering expert advice on bicycles, sports gear, technical equipment, and accessories in German, English, Spanish, and Portuguese for both domestic and international customers. - Conducting product testing for bicycle gear and electronics, along with writing informative blog posts. During my time in this role, I engaged with thousands of customers who shared my passion for cycling or, at the very least, found potential value in my chosen industry, or perhaps even a product that might change their lives or the life of someone they care for. These countless conversations, with people from various countries sharing their experiences, wishes, and frustrations, significantly influenced my understanding of the business. I also always keep these customers in mind when I test a product, trying to anticipate their questions and criticisms from their shared perspectives.

H&S Bike Discount GmbH

Warehouse Team Lead

H&S Bike Discount GmbH

LinkedIn
2020-3 - 2021-4 · 1 yr 2 mos

Grafschaft, Rhineland-Palatinate, Germany

As a Team leader in the warehouse, my main tasks were: - Allocating daily tasks among team members in the picking team and monitoring their performance; - Planning the use, procurement, and delivery of packaging materials.; - Receiving and inspecting goods, including inventory management; - Checking deliveries and ensuring quality management; - Documenting received goods in the inventory management system;

ZNO Biochemical

Production Manager

ZNO Biochemical

2017-10 - 2020-2 · 2 yrs 5 mos

Bonn, North Rhine-Westphalia, Germany

As an Production Manager at a startup, I undertook a diverse range of tasks focused on providing technical support for decision-making. I served as the company's primary contact for technical consultants and suppliers, handling responsibilities such as MSDS elaboration (assisted) and product registrations with Anvisa (Brazil) and BfR (Germany), along with consultations with authorities in both countries. Working within a startup established post-REACH, with a dual focus on the European and Brazilian markets, my role required in-depth research on texts and guides from both ECHA and Anvisa. This included studying various ECHA guides and webinars. Documents such as the CLP and Regulation 648/2004 have been subject to wide consultation. Building on my responsibilities in labeling, packaging and technical Sheets design, I took on the additional tasks of planning and executing all graphic and web design for the company.

Cruzeiro do Sul Educacional S/A

Financial Administrative Assistant

Cruzeiro do Sul Educacional S/A

LinkedIn
2013-6 - 2016-5 · 3 yrs

São Paulo

As a Financial Administrative Assistant, my tasks included managing payments, negotiating debts, organizing documents, and producing reports at the Cruzeiro do Sul University campuses ("Liberdade" and "Anália Franco"). I interacted daily with students, parents, and course coordinators, facilitating financial transactions and reimbursements within the campus treasury. How this job contributed to who I am today: Early exposure to the financial sector equipped me with a solid work methodology and practical knowledge of the Microsoft Office suite, particularly Excel. The most impactful experience at Cruzeiro do Sul, however, was navigating delicate debt negotiations where the outcome could significantly impact a student's life. Fortunately, I worked under the guidance of a very competent manager who understood the industry we were in and coached me on how to approach these situations with sensitivity and professionalism, focusing on positive outcomes for all sides.

Education

Universidade Cidade de São Paulo

Universidade Cidade de São Paulo

LinkedIn

Electrical Engineering

2014 - 2016-5 · 2 yrs
Centro Universitário da Grande Dourados

Centro Universitário da Grande Dourados

LinkedIn

Computer Software Engineering

2021-1 - 2025-11 · 4 yrs 11 mos

Felipe Santos's Contact Information

Email

******@***.com

Phone

(**) *** ****

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