Felipe Previtali

Hi, my name is Felipe Previtali, I am a Sr. Art Director based in São Paulo. Since I was little, I was somehow linked to the arts, following my grandfather, an excellent craftsman, illustrator, who worked with wood, projects and drawings, in which he gave me my first screen printing and typing course at the age of 10. I grew up in a neighborhood in São Paulo, Brazil, with many influences, from graffiti, street culture, graffiti, leaving craft in my roots until today. Currently, with more than 20 years of experience, I bring these references to my art direction and the way I express my visual thinking. Practitioner and passionate about sports of all types, with Jiu Jitsu and surfing as his main hobbies. Sport gave me a different, objective and clear way of working creatively, managing and contributing to great work. Currently at the Africa Creative agency, I have the pleasure of working at BRF Sadia. I also had the opportunity to work with other clients from the most diverse segments such as Mercedes Benz, KIA, Mizuno, Intelbras, Nestlé, Sanofi, Roche, Ache, Merck, P&G, Philips, Itaú, Sony Ericsson, Subway, Kopenhagen, Stihl among others.