Felipe Mendes

Helping retailers to increase their margins, while reducing their headaches, by being their preferred partner in the development of insurance solutions. As an insurtech, our job is to act where there are potential frictions in the process, so we bring the best insurance companies for retail partners specialized in Durables and Telecom products, developing smart repairing solutions for Telecom products, training in-store teams to make sales which consumers value, delivering fast and accurate processes to facilite consumers in their insurance policy approvals jouirney, providing telecom subscription models.

Conhecimento e experiência prática na condução de processos de transformação, através de: 1) Participação em Conselhos: experiência em fusões e integrações, em Transformação digital e em redesenhos comerciais, para orientar a tomada de decisões estratégicas. 2) Palestras e Workshops sobre Transformação Organizacional: insights práticos sobre o mindset necessário para a Transformação Digital e Cognitiva, preparando os time para enfrentar os desafios que o processo trará. 3) Mentorias para Líderes e Equipes Executivas: acompanhamento durante todo o processo, garantindo o foco estratégico e a flexibilidade tática necessária para o sucesso da Transformação. 4) Consultoria para Projetos Específicos: modelo Gestalt para análise de macro forças, Estruturação do Planejamento Estratégico até o progresso tático, Revisão do desenho de go to market.

Análise e investimento em startups com viés tecnológico (e problemas reais). Aportamos capital e experiência.

Mandate: Leveraging all the assets of NielsenIQ ecosystem, to accelerate growth opportunities of Tech&Durables market measurement and analytics. Main results: - launching 2 new markets: Mexico and El Salvador - expanding the marketplace measurement for Argentina, and the regional online measurement in Brazil and Chile - first region in NielsenIQ to bundle premium analytics with regular subscriptions, accelerating growth

Mandate: leading GfK transformation in Latin America, towards the vision of being the #1 (consumer and market) data intelligence and analytics firm, enabled by AI (augmented intelligence), for Clients and Retailers of Consumer Products.

Consolidating the leadership of all business operations in Brazil, supporting the development of 450 employees. - Mandate: leveraging the power of all GfK's data assets and people skills in Brazil, to deliver integrated and actional information for our Clients, while fostering growth opportunities to our most talented employees.

Leading the largest division in Brazil, besides running shared services for all the 4 companies in the country. Mandate: implementing a new brand positioning and product portfolio, to deliver a greater service to our Clients and solid results to GfK, while continuously raising the engagement of our employees.

Supporting the development of the local retail, in different sectors, through counselling and advising.

Mandate: supporting Company management to make the transition to a scalable business model, which can deliver exponential growth and sustainable competitive advantage.

Business Unit leader, responsible for managing 70 people in the Commercial area and selling information services to the largest CPG and Healthcare clients in Brazil. Mandate: 1st) re structuring the go to market approach, regarding structure design, way of work and commercial mindset. 2nd) growing faster than market, while integrating Synovate team into Ipsos way of work, with minimal disruption.

Responsible to manage the 4th largest market research company in Brazil, with 60 employees and with direct report to the Global CEO. Mandate: making a turnaround in Commercial and Financial areas, bringing company back to growth and profitability. After 12 months leading this company, I had to support the merge between Research International and TNS, desiging the Commercial plan, Pricing Strategy and implementing the Operational Plan.