Felipe D. Manenti

• Lead Cadillac Brazil’s go-to-market strategy, commercial readiness and launch execution. • Structure the initial retail / experience center footprint in strategic luxury markets, including São Paulo, Curitiba and Brasília. • Drive partner selection, dealer engagement and contract implementation for the first Cadillac operators in Brazil. • Define the local customer experience model, integrating premium retail, digital, phygital and relationship-driven luxury standards. • Coordinate cross-functional execution across sales, marketing, product, legal, finance, communications, aftersales and regional leadership. • Support brand positioning for Cadillac’s initial EV portfolio in Brazil. • Represent the brand externally with partners, media, industry forums and premium audience activations. • Build operational governance to support launch readiness, commercial discipline and long-term brand consistency.

• Led sales operations agenda across South America, connecting pricing, forecasting, distribution, demand planning and dealer performance management. • Supported executive decision-making through market intelligence, scenario planning and commercial governance. • Improved operational discipline across allocation, inventory, retail planning and performance tracking. • Partnered with regional leadership to navigate market volatility, FX pressure, supply constraints and competitive shifts. • Built cross-functional routines to accelerate decision-making between sales, finance, product, marketing and manufacturing. • Managing a team of +50 people, among managers, supervisor, employees and interns.

Responsible for Short-term forecasting, distribution and pricing areas for Brazilian market, comprehending volume planning and discussions with internal areas to balance the plan, price and competitive analysis and daily volume control with dealers, regional team, logistics and finance. Manage a team of +30 people, among managers, supervisor, employees and interns.

- Responsible for the General Motors Dealer network maintenance, which includes performance and facilities analysis, and their movements, comprehending expansion, reduction and relocation, combined with georeferenced studies, for the South America Region (Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Peru, Paraguay and Uruguay). - Tracking of dealer network KPIs, such as NPS / Customer satisfaction index, Market Share, Parts & Accessories, Financial performance and Facilities. - Financial analysis for the dealer network in the region, including monthly reports, standardization of KPIs and forecast evaluation. - Coordination of training strategy for dealer network in the region through Chevrolet University (+19k active learners). - Managing a team of +30 employees, 8 direct reports, including Managers and Supervisors, besides third part resources, in Argentina, Brazil, Colombia, Chile, Ecuador and Peru.

- Responsibility over Sales Finance Team for Brazilian market, influencing commercial strategy decisions (Pricing, Incentives, Channel Mix, Product Mix, Profitability and Incentives Campaign Payment) working as Business partner with focus on delivering financial and commercial targets. - Support sales strategy by evaluating price/product positioning for short and medium term. - Support to large and complex negotiations. - Incentives Budget management for Retail and Direct Sales channel leading a team formed by 8 members.

Responsible for managing General Motors’s short-term forecast in Brazil and Argentina through: - market and industry analysis; - identifying best volume/mix to each Chevrolet model; - balancing demand and availability in order to keep a sustainable stock at dealer and our plants ; - negotiate the ideal production considering market requirements and production or financial constraints; - relationship with different areas, such as Pricing, Distribution, Direct Sales, Finance, Demand and Supply Management, Product Marketing, Planning; - Also responsible for the business presentations related to sales, industry, market share and short-term forecast for GM's Executive Committee; - managing a 5 member team, considering employees and interns.

Responsible for managing Chevrolet’s short-term forecast in Brazil through: - market and industry analysis; - Supervising development and preparation of daily sales and performance reports; - identifying best volume and mix to each Chevrolet model; - balancing demand and availability in order to keep a sustainable stock at dealer and our factory plant ; - negotiate the ideal production considering market needs and production/financial constraints faced by master schedule department; - relationship with different areas, such as Pricing, Distribution, Direct Sales, Finance, Demand and Supply Management, Product Marketing, Planning; - Conducting a team of 8 people, considering employees and interns.

Managing the retail marketing strategy in Rio de Janeiro and Espírito Santo, comprising track competition, market analysis, competitive landscape, regional pricing, promotional strategy, advertising campaigns, relationship with agencies and coordination of hole communication plan.

Improve dealers sales and market share with special attention on Customer Satisfaction and Market Segmentation. Dealer stock management and marketing strategy consultant. Develop and implement B2B tools to improve automaker/dealerships communication speed and faster update.

. Vehicles distribution to Chevrolet Dealers in Parana and Santa Catarina states; . Management of Vehicle Distribution processes; . Generation of information and reports, involving forecast, market share and competitor's analysis, availability / inventory / dealer's sales. . Wholesale and Retail sales management, . Support to Dealer Network and GMB's Sales Managers.

Regional vehicle distribution and support to the Chevrolet dealers of Parana e Santa Catarina states. Besides that update and development of reports to Marketing and Sales area.

Competitive inteligence researches and development of market prospecting plans or managing reports.

Ensino Médio na UTFPR (antigo CEFET-PR).