Felipe Wagner Brain

General Manager @ Red Bull

About

Business Administration Professional with 15 years experience working on different Sales Strategic roles for the consumer goods industry. Expertise with proven track record in Sales, Distribution, RTM, Trade Marketing. 10 years of team management have developed strong leadership capabilities with focus on people development and engagement.

Country

Chile

City

Santiago

Industry

Food & Beverages

Skill

Planificación de mercado, Aptitudes para hacer presentaciones, Evaluación de negocios, Capacidad de análisis, Productos de alta rotación, Presentaciones, Estrategia

Experience

General Manager

Red Bull

2023-1 - Present · 3 yrs 9 mos

Chile

National Sales Manager

Red Bull

2017-1 - 2022-12 · 6 yrs

Santiago, Santiago Metropolitan Region, Chile

Lead Off Premise channels strategy in Chile (90% TS) with consistent good performance in expanding distribution, POS execution, profitability and team development. In these 6 years leading a team of 29 people we have achieved important trade sales growth, expanded ND, improved perfect store rates and MVS.

National Distribution Manager

Red Bull

2015-1 - 2016-12 · 2 yrs

Santiago, Santiago Metropolitan Region, Chile

Lead relationship with National Distribution Partner (All channels) with a direct team of 6 people. Develop and execute the strategy of Downtrade channel (60% ED Category) including direct and indirect distribution (Sub Distributors). Lead the execution of the new RTM in Chile in 2016 increasing ND in 50%, MVS in 250bps and TS in 26%.

Trade Marketing Coordinator

Red Bull

2013-1 - 2014-12 · 2 yrs

Santiago, Santiago Metropolitan Region, Chile

In charge of starting the Trade Marketing area in Red Bull Chile. Successful implementation of key business management tools for sales and POs execution. Trade marketing plan definition and execution. First Consumer activations and occasions campaigns implemented in Store.

Distribution Partner Manager

Red Bull

2012-3 - 2012-12 · 10 mos

Santiago, Santiago Metropolitan Region, Chile

Lead company strategy Implementation in the Metropolitan region of Chile (50% of the business) by managing our distribution partner with focus on increasing reach and improving POS execution in Off Premise channels.

Distribution Partner Manager

Red Bull

2010-3 - 2012-2 · 2 yrs

Viña del Mar, Valparaiso Region, Chile

Lead company strategy Implementation in the center/coast region of Chile (20% TS) by managing our distribution partner and POS execution in Off Premise channels.