Felipe Goes

CEO e estrategista digital na Mavielo Agromarketing, o braço de marketing digital da Mavielo, a maior rede social do agronegócio brasileiro. Lidero uma equipe dedicada a impulsionar empresas do setor agro por meio de soluções inovadoras em marketing digital, performance e inteligência de vendas.

Since 2020, Stellar Marketing has served several clients from the most different areas of business, always focusing on developing high performance and conversion actions in the digital environment. Our team managed more than 20 million reais in ads, returning more than 100 million reais in sales to our clients.

- Planning, Execution and Monitoring of Searching Engine Marketing (SEM): Campaign for Google AdWords) in medium and large investment accounts. - Project planning for the development and implementation of new mechanisms, pages and landing pages with a focus on user experience; - Analysis of metrics and results through Google Analytics; - Management of media performance metrics (reach, frequency, cost, custom metrics); - Planning, Execution and Monitoring of Searching Engine Optimization (SEO): - Optimization of Landing Pages through keywords; - Development of different types of audience strategy (audience targeting, lookalike, remarketing); - Preparation of TAGS for monitoring pages via Google GTM. Main results: 400% growth in lead generation. Reduced cost of leads from digital media by 5 times.

- Planning, Execution and Monitoring of Searching Engine Marketing (SEM): Campaign for Google AdWords) in medium and large investment accounts (≅100k/month); - Project planning for the development and implementation of new mechanisms, pages and landing pages with a focus on user experience; - Analysis of metrics and results through Google Analytics; - Management of media performance metrics (reach, frequency, cost, custom metrics); - Planning, Execution and Monitoring of Searching Engine Optimization (SEO): - Optimization of Landing Pages through keywords; - Development of different types of audience strategy (audience targeting, lookalike, remarketing); - Management, planning and creation of content for social media Facebook. - Preparation of TAGS for monitoring pages via Google GTM; Main results: Profitability of more than 6 million reais from Leads generated through paid digital media (Google ADS, Facebook ADS) and organic (through SEO) in 3 years, with a ROI of 4.40. Winner of the award for best performance of digital channels SKY in 2020, among more than 300 partners. Reduction of more than R$20,000.00 in monthly expenses through Python automations, reducing manual work.

- Expertise in the Teaching area, with experience in guiding student learning, participation in the planning of school activities and organization of the teaching process, contributing to the improvement of routines. - Teaching classes in Marketing and related subjects at the university level, transmitting the contents in explanations, group dynamics and other teaching techniques to develop the skills needed to work in the job market. Main results: Delivered more than 2,000 hours of marketing classes at university level, supervised 3 course completion projects. Direct assistance in training more than 200 students.

- Team coordination and management of direct resource mobilization projects. - Development and project management for foundations, agencies and companies. - Monthly report of marketing area indices, ranging from fundraising variations, project project status, active campaigns, media insertions and other KPI's. - Management and maintenance of relationship programs with more than 280 partner companies. Main results: Mobilization of more than 2 million reais in resources for projects via partnerships with organizations on behalf of the Institution in a period of 2 years. Development and management of more than 20 projects in different areas of the institution.

- Participation in the project to adapt more than 40,000 points of sale to implement the second stage of the Anti-Smoking Law. - Creation of a tool for quantitative profile study research carried out with more than 500 thousand consumers, in order to support brand and positioning strategies. - Coordination of updating activities and data measurement related to the national census of parts installed in points of sale. - Analysis and development of strategies for positivization of points of sale. - Control financial and payments of suppliers in the trade marketing sector. Main results: Development of a methodology for qualitative analysis of the profile of more than 500 thousand tobacco consumers in Brazil, enabling the brands to be really grounded in actions to be taken based faithfully on consumer preferences.

- Planning and execution of events, creation of marketing campaigns, creation of digital and visual content related to country music. - Preparation of briefings for events and marketing projects. As well as holding more than 30 events such as weddings, concerts, birthdays and so on.

- Responsible for creating and maintaining store and sector layout in order to maximize the dissemination of products and services. - Focal Point in customer service and systems training for new employees. - Customer service, sales and after-sales activity specialized in the technology area.

- Management of e-Commerce to improve the shopping experience and streamline the process. - Web and social media content management, developing ways to promote products and services via print, digital and social media. - Development of approximately 60 new products, aiming at increasing sales via e-commerce. - Training for new employees. - Sales and specialized after-sales. Main results: More than 300% increase in sales made via E-Commerce in 8 months; Development of more than 60 products, making some of them viral throughout the national territory, ensuring great visibility for the brand

Media notes hit during the course : 9.50