felicia chow

assistant marketing manager

About

Experienced in sales & marketing with a demonstrated history of working in the broadcast media & retail industry. Skilled in Integrated Marketing, Advertising, and Events. Graduated with a Bachelor’s Degree focused in Advertising & Marketing Communications.

Country

malaysia

City

shah alam

Industry

marketing and advertising

Skill

advertising, marketing communications, social media marketing, marketing, marketing strategy, marketing management, digital marketing, market research, social media advertising, retail branding, corporate branding, creative strategy, copywriting, strategic planning, customer relations, event management, public relations, customer service, press releases, brand management, integrated marketing, social media, brand development, media planning, online advertising, crm, online marketing

Experience

assistant marketing manager

marketing executive

parkson group

2011-10 - 2013-9 · 2 yrs

* Plan and execute creative marketing campaigns based on festive promotions, yearly sales, store launches, exclusive product launches, and special events. * Other marketing activities include brand development, media planning, full-fledged contests, corporate social responsibilities, customer service, etc.

intern as strategic planner, account executive, copywriter

bbdo

2009-11 - 2010-1 · 3 mos

* Accounts: * Fonterra (Anmum, Anlene, Fernleaf, Calci-YUM, Solivite, Chesdale, Anchor) * HELP College * FedEx * Old Town White Coffee * Hotlink

radio and digital sales

astro radio sdn bhd

2016-3 - Present · 10 yrs 7 mos

senior marketing executive

valiram group

2013-9 - 2016-2 · 2 yrs 6 mos

* Plan and execute marketing, advertising and promotional campaigns for the assigned brands: Charles & Keith, Pedro and FLOW. * Contributed to numerous successful events organized by other brands under the Valiram Group: Kate Spade, Michael Kors, Tory Burch, Canali, La Martina, Victoria’s Secret, Bath & Body Works, Rolex, Swiss Watch Gallery, Tumi, TWG, Godiva, and Quivo.

Education

chinese

1996-1 - 2001-1 · 5 yrs 1 mo

Activities and Societies: Scouts (1996 - 2001), English Story Competition (2000 - 2001), Female Tug-of-War Competition (2001)

sunway university

2007-1 - 2007-1 · 1 mo

Activities and Societies: Latin Dance Class, Hip-Hop Dance Class, Female Basketball Competition, Sunway University College's The Amazing G Race

university of canberra

marketing

2010-1 - 2011-1 · 1 yr 1 mo

Units studied: - Advertising Strategy - Agency Operations - Brand Building - Client Relationship Management - Copywriting - Integrated Communications Campaign - Media Planning & Buying - Transnational Advertising Projects/Achievements * Microsoft Windows Phone 7 Pitch Assignment – Finalist (2011) Activities and Societies: Sydney Industry Tour 2010, UC Advertising & Marketing Society (AMS), University of Canberra Malaysian Club (UCMC)

iact college

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

Projects/Achievements * Hotlink Pitch Assignment – 2nd Place (2009) Activities & Societies * PR & Sponsorship Team for CSR/Charity Project – organize educational trip for 30 orphanage children at Zoo Negara. (2010) * Inksight (Student Council’s Quarterly Publication) Writer & Layout Designer. (2009 – 2010) * Student Council Secretary – write weekly meeting minutes. (2008 – 2010)