Felicia Palanca

Felicia Palanca

Founder | Director @ ENPNT

About

Every dancer remembers their first class but finding the right class and dance school has always been harder than it should be. That’s what inspired me to create ENPNT, the platform reimagining how dancers and parents discover and connect with dance schools worldwide. As a former Principal Dancer with The Australian Ballet and Munich Ballet, I’ve seen how dance builds confidence, discipline, and community. After nearly two decades growing a Global Dancewear Company, I turned my focus to the industry’s biggest challenge: visibility, accessibility, and growth for schools and students alike.Today, ENPNT is Australia’s largest dance school directory, connecting over 5,000 schools and tens of thousands of families through a seamless discovery and booking platform. With our new launched Studio management system. We help schools reclaim time from marketing and admin and give dancers and parents an easier way to find and book classes that fit their goals.With support from icons like Li Cunxin, Emma Watkins (Emma Memma) and Jason Coleman, ENPNT is now scaling globally, building the world’s largest digital dance ecosystem, where dancers find opportunity, teachers gain visibility, and the global dance community grows together.Why ENPNT• Proven, scalable business model in a $4.5B performing arts education market• 5,000+ onboarded schools and growing international demand• SaaS-enabled marketplace improving retention, insights, and monetisation• Mission-driven audience of students, parents, and professionalsAt ENPNT, we believe dance should be accessible to everyone, and we’re building the technology to make that happen globally. For partnership or investment opportunities please connect or contact us at hello@enpnt.com

Country

Australia

City

Greater Melbourne Area

Industry

Computer Software

Skill

Dance, Start-up Leadership, Entrepreneurship, Business Development, Dance, Design, Production, Textiles, Management, Communication, Apparel, Fashion, Pattern, Styling, Textiles

Experience

ENPNT

Founder | Director

ENPNT

LinkedIn
2023-4 - Present · 3 yrs 6 mos

Melbourne, VIC

The idea for ENPNT came from a simple but powerful question I heard time and again: “Where should I go to dance?” or, from parents, “What type of dance should my child do?” As a former professional dancer and now a mum, I knew how important it was for families to find the right dance school and dance style for them—and for schools to spend less time on admin and more time inspiring young dancers. With this in mind, I founded ENPNT, which has since grown into Australia’s largest dance school directory. Our platform connects students to classes that fit their interests, while our booking system helps schools turn online visits into enrolments so teachers can get back to what they love. This is just the start—we’ll be launching globally, with the USA firmly in our sights. Key Highlights of ENPNT: ● Comprehensive Directory: A detailed listing of dance schools with class offerings, schedules, and instructor profiles, making it easy for students to find their perfect match. ● Seamless Booking System: Simplifies class registration for students and schools, turning interest into enrolment in just a few steps. ● Building a Dance Community: ENPNT is more than a directory; it’s a platform where students and schools connect, share, and grow together. ● Vision for the Future: We aim to create a global hub for dance—a space where dancers, teachers, and dance lovers can connect, find opportunities, and engage with all things dance. As Founder and CEO, I am proud to create opportunities for dancers and schools, building a community where every dancer can find their place and every school can focus on what matters most—teaching.

Rebel Sport

Supplier

Rebel Sport

LinkedIn
2023-2 - Present · 3 yrs 8 mos

Key Highlights of This Collaboration: Enhanced Accessibility: By partnering with Rebel Sport, we can provide more young individuals with access to high-quality, stylish activewear designed specifically for dance and movement. Shared Values: Rebel Sport’s commitment to promoting fitness and an active lifestyle aligns perfectly with our mission at Flo. Together, we aim to inspire children to embrace physical activity and express themselves through dance. Inspiring Young Movers: Our Flo Activewear line is designed with comfort, flexibility, and style in mind, empowering kids and tweens to move freely and confidently, whether they're dancing, playing sports, or enjoying everyday activities. Growth Opportunities: This collaboration opens new avenues for Flo to engage with the community and expand our brand presence within the Australian market, furthering our goal of making dance-inspired fashion accessible to all. I am excited about this partnership and the positive impact it can have on young dancers and athletes across Australia.

THE ICONIC

Supplier

THE ICONIC

LinkedIn
2017-2 - Present · 9 yrs 8 mos

Key Highlights of This Collaboration: Extensive Reach: Partnering with one of Australia’s leading online fashion retailers has enabled us to connect with more families. We’re thrilled to make our dance-inspired collections accessible to children all over the country. Quality Assurance: THE ICONIC shares our commitment to delivering high-quality products. Our collaboration ensures that customers receive stylish, comfortable, and durable apparel suitable for various activities. Diverse Offerings: Our collections are thoughtfully designed to cater to a range of activities, from ballet classes to everyday play. This versatility makes it easy for kids to find the perfect pieces for any occasion, encouraging them to stay active and express themselves. Community Engagement: This collaboration enhances our ability to engage with the community, promoting the importance of dance and physical activity in children’s lives. We are passionate about inspiring the next generation to embrace movement and creativity. Sustainability Focus: As we grow, we are also committed to sustainable practices, ensuring that our products are made with care for both the environment and the communities we serve. I am grateful for the support we’ve received over the years and excited about the impact our partnership with THE ICONIC can have on young dancers and active kids.

Macy's

Supplier

Macy's

LinkedIn
2017-1 - Present · 9 yrs 9 mos

Key Highlights of This Collaboration: National Presence: Partnering with Macy's, a well-respected retailer, has given Flo Dancewear the opportunity to connect with customers nationwide, making our products accessible to a diverse range of families. Quality and Style: Macy's commitment to quality aligns perfectly with our mission. We’re thrilled that our stylish, functional clothing is part of their offerings, ensuring that young dancers have the best in comfort and design. Focus on Dance: Our collections cater specifically to the needs of young dancers, providing them with the freedom to express themselves and move confidently, whether in the studio or at play. Community Impact: This partnership enhances our ability to promote the importance of dance and physical activity in children’s lives, encouraging a love for movement and creativity. I am grateful for the support we’ve received from Macy's and our customers, and I look forward to continuing to inspire the next generation of dancers!

David Jones

Supplier

David Jones

LinkedIn
2015 - Present · 11 yrs

Australia

Key Highlights of This Collaboration: Established Presence: Being featured in David Jones, a prestigious retailer, has helped us build a strong presence in the Australian market, connecting with customers who appreciate quality and style. Comprehensive Range: Our Flo Dancewear collection is designed to meet the needs of young dancers, while the new Flo Active range offers versatile, stylish activewear for kids and tweens, encouraging movement and confidence. Commitment to Quality: David Jones shares our commitment to high-quality products, ensuring that every piece of clothing meets the expectations of our customers in terms of both style and durability. Promoting Active Lifestyles: This partnership enhances our mission to promote dance and physical activity among children, inspiring them to express themselves and embrace an active lifestyle. I am incredibly grateful for the support from David Jones and look forward to continuing our journey together, inspiring the next generation of dancers and active kids!

MYER

Supplier

MYER

LinkedIn
2014 - Present · 12 yrs

Australia

Dancewear brand

Former Founder of FLO dancewear

Dancewear brand

2006-1 - 2025-7 · 19 yrs 7 mos

Greater Melbourne Area

From the age of three, I knew that dancing was my passion—it was my way of feeling free and alive. This passion carried me through years as a Principal dancer, and when I became a mother, it took on new meaning. I founded Flo Dancewear to create dancewear that would let kids experience the same joy I found in movement. Flo Dancewear is my way of sharing the magic of dance with young dancers everywhere, through beautiful, super-soft, and functional clothing that supports them at every step. For over 18 years, Flo Dancewear has focused on designing pieces that let kids move freely, combining elegance with everyday comfort. From the ballet barre to playtime, our dancewear is made with the softest, most durable fabrics, ensuring every child can express themselves with confidence. As a mum and business leader, I am also committed to sustainability—ensuring that the choices we make today support a brighter future for the little dancers of tomorrow. Key Highlights of Flo Dancewear: ● Made to Move: Designs that blend elegance and practicality, allowing kids to move freely and confidently. ● Super Soft, Sustainable Style: Soft-touch fabrics ensure comfort and durability, while we continue to take steps towards a sustainable future. ● Expanding the Vision: In 2015, we introduced Flo Activewear—a line of activewear for tweens, bridging the gap for true active and dancewear created for this age group while maintaining our signature style. ● Available Across Australia and the USA: Our collections are featured in top department and specialty stores, making quality dancewear accessible to families nationwide. ● Inspiring the Next Generation: My journey with Flo Dancewear has deepened my expertise in dancewear and my work with dance schools, reinforcing my belief that every child deserves clothing that inspires confidence and creativity without the high price tag.

Target Australia

Supplier

Target Australia

LinkedIn
2012 - 2013 · 1 yr

Australia

We proudly introduced our FLO Dancewear Basic range.

Bloch International

Senior Designer USA/Australia

Bloch International

LinkedIn
2004-1 - 2008-12 · 5 yrs

Designed and Managed ranges for Ladies and Children's Dancewear including all fittings and worked with pattern makers Designed and patented a range of dance shoes. Designed and fit custom made shoes for international elite dancers Co-ordinated marketing including styling and designing major Bloch International Campaigns

The Australian Ballet

Senior Artist

The Australian Ballet

LinkedIn
1994-1 - 2004-12 · 11 yrs

Performed in many and various ballets and contemporary works as a Senior Artist

Felicia Palanca's Contact Information

Email

******@***.com

Phone

(**) *** ****

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