Felicia Haynes
Product Development Manager @ Rhoback
About
I have a decade of experience managing full product lifecycles from concept through production to delivery across diverse categories including outerwear, tops, bottoms, headwear, and accessories. Backed by over a decade of service in the U.S. Army and government roles, I bring operational precision, timeline discipline, and a mission driven mindset to every initiative.I specialize in bridging creative vision with technical execution, leading development, sourcing, and production in close collaboration with design, merchandising, sales, and brand teams. Adept in vendor communication, fabric development, construction details, technical specifications, and margin focused costing negotiations, I have delivered high impact collections under tight deadlines including standout projects for the Waste Management Phoenix Open and The Players Championship.Known for my adaptability, sharp attention to detail, and clear communication, I thrive in fast paced, high pressure environments. I am passionate about building purpose driven, functional products that align with both aesthetic goals and business objectives and bring a results oriented, collaborative approach to every challenge.Certified Lean Six Sigma Green Belt with proven expertise in process improvement, workflow optimization, and quality management.
United States
Charlottesville
Apparel & Fashion
Smartsheet, Stride, BarTender Software, SAP, Lotus Notes, Personnel Management, Operations Management, Military Records Management, Database Management, Strategic Planning, Mission Planning, DEERS / iPERMS / eMILPO / IPPS-A, Onboarding & Outprocessing, Data Entry & Records Accuracy, Records Digitization, Discipline, Adaptability, Confidentiality, Data Integrity, IBM 3270
Experience

Apparel Product Development | Production | Global Sourcing
Scottsdale, Arizona, United States
Apparel & Accessories | Mainline & Collaborations - Mens, Womens & Youth - Outerwear, Tops, Jerseys, Bottoms, Graphics, Fleece Collaborations: WMPO, The Players, Four Peaks, Taco Bell, Micah Morris, etc. I collaborate cross-functionally to bring designs to life while ensuring products meet quality, cost, & sustainability goals. I manage the full product lifecycle, from concept through production, working with design, merchandising, operations, & manufacturing teams to ensure timely delivery. PD Duties: • Translate design concepts into technical product specs. • Review & provide feedback on lab dips & strike-offs. • Source fabrics, trims, packaging, & materials, ensuring alignment with design, cost, & lead time targets, focusing on sustainability. • Coordinate fittings, communicate revisions to vendors, & ensure garments meet brand standards. • Partner with patternmakers & sample rooms to refine prototypes for quality & design consistency. • Drive calendar adherence, meeting key milestones. • Analyze samples for construction, fit, & compliance before production. Production: • Coordinate with vendors, factories, & internal teams to transition approved styles into production. • Ensure PP samples meet quality, fit, & compliance standards. • Monitor production timelines & resolve issues with materials, fit, or construction to mitigate delays. • Communicate design/spec changes to factories with updated documentation. • Track & negotiate product costs to meet margin targets & budgets. • Approve TOP samples, addressing any issues. • Maintain accurate records in PLM and ERP systems for seamless access. • Foster collaboration to meet deadlines & production goals. Key Achievements: • Reduced product development lead times by 20% through improving process and planning. • Launched sustainable collections using recycled fabrics & ethical manufacturing practices. • Partnered in streamlining fit & sample approval, improving sample to production time by 25%.

Apparel Design Consultant
Greensboro, North Carolina, United States
• Improve and implement processes for innovative product development at Kontoor Brands, Inc. • Contribute to the development of technologically advanced products covering Tops, Jackets, Bottoms, and Graphics Program for the Wrangler Modern and Mid-Tier product. • Assisted in the development of seasonal products and tracked virtual and physical prototypes using various systems. • Supported the Design team in providing necessary information for efficient garment creation. • Assist with providing the needed fabric, trims, ticketing, construction specifications, illustrations, and wet finish standard.

Apparel Product Development | Production | Global Sourcing
Greensboro, North Carolina, United States
Mens & Womens (Knits & Wovens): Outerwear | Tops | Graphics Program | Accessories Product Apparel & Accessories: Modern, Mid-Tier, Western, DTC Collaborations: Barbie, Pride, Lil Nas X, Leon Bridges, Rick & Morty, Bob Marley, Stranger Things, Fender, Pendleton, Staud, PBR, Billabong, George Strait, etc. As a Product Developer, I managed and led the apparel full life cycle process for a range of product modern and western apparel and accessories, collaborating with cross-functional teams to interpret concepts and create technical product specifications. I sourced fabrics, trims, and materials to align with design intent and cost goals, ensuring quality and compliance standards were met. Additionally, I managed deadlines through the product development calendar to meet key milestones and deadlines, analyzing samples for construction, fit, and brand standards. • Tech pack creation • Construction Details • Bill of materials • Costing • Ticketing • Full life cycle • Supplier Management

Deputy Project Manager – Military and Federal Operations
Experienced leader with a strong foundation in military and federal civilian operations. I bring 10+ years of combined service supporting the U.S. Army, U.S. Marine Corps, and Social Security Administration. My background spans project and personnel management, human resources, administrative support, and customer service delivering operational excellence in high pressure, compliance driven environments. In the military, I managed personnel and administrative operations for over 500 soldiers, processed critical HR actions (enlistments, transfers, awards, evaluations), and oversaw mail operations and readiness for deployments. I’ve worked in S1 shops, led Soldier Readiness Processing (SRP) sites, and supervised diverse teams while utilizing systems like eMILPO, MEDPROS, iPERMS, DARTS, and more. As a Deputy Project Manager, I directed day to day operations for over 25,000 soldiers, handled employee performance reviews and scheduling, and ensured our site met all compliance and readiness goals. I’ve briefed soldiers, finalized DD214s, reconstructed records, and supported both active duty and veterans through accurate and timely service. On the civilian side, I served as a Customer Service Representative at SSA, interviewing clients, resolving eligibility issues, and guiding the public through complex federal programs such as retirement, disability, and SSI. I consistently applied SSA regulations and ensured sensitive information was handled with care and precision. I take pride in bringing structure, consistency, and compassion to roles that impact people's lives whether it’s on the front lines, behind the desk, or in support of critical missions.
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