Felipe Botero

Regional Marketing Director @ Papa Johns

About

I am a relationship-driven growth professional with over six years of experience building revenue through strategic partnerships, community-based business development, and disciplined marketing and branding execution across New Brunswick, Nova Scotia, and Prince Edward Island.In my current role, I lead regional marketing campaigns and partnership initiatives across a multi-location organization, working directly with operators, agencies, vendors, and external partners in healthcare, nonprofit, education, hospitality, entertainment, and local SMB.These relationships have generated over $200K in annual revenue and growing, while strengthening regional brand consistency and long-term customer acquisition and retention.My work sits at the intersection of relationship management, business development, and brand governance: I negotiate agreements, manage cross-functional stakeholders, oversee budgets, agencies, corporate partners and vendors, and track results through CRM and performance reporting.I’m currently completing the Canadian Securities Course (CSC) to deepen my understanding of financial services and strengthen my ability to contribute to client growth.

Country

Canada

City

Moncton

Industry

Financial Services

Skill

Brand Management, Strategic Planning, Customer Relationship Management (CRM), Integrated Marketing Communications Planning, Vendor Management, Campaign Execution, Customer Acquisition, Promotional Strategy, Negotiation, Cross-functional Team Leadership, Account Management, Customer Retention, Business Development, Partnership Development, Stakeholder Management, Business Relationship Management, Cross-functional Collaborations, Negotiation & Agreement Management, Client Retention & Growth, Commercial & Revenue Strategy

Experience

Regional Marketing Director

Papa Johns

2024-6 - Present · 2 yrs 4 mos

Atlantic Canada

Regional marketing + partnership lead across Atlantic Canada (NB, NS, PEI), supporting multi-location operations through revenue-aligned campaigns, strategic partnerships, and local business development. I lead the team that manages a large multi-location marketing budget with ROI-based allocation, and negotiates community and commercial agreements. I work directly with operators, vendors, and external partners to drive measurable growth and retention. Highlights: • Built and maintain partnerships with 60+ organizations across healthcare, nonprofit, education, hospitality, and sports • Generate $200K+ incremental annual revenue through partnership-led growth initiatives • Lead integrated regional campaigns (digital + traditional) with performance reporting and ROI-based optimization • Manage cross-functional execution between operators, vendors, and external stakeholders • Played a key role in the development of the new Champions of Tomorrow scholarship initiative in partnership with the Canadian Hockey League while ensuring brand standards for both Papa Johns and the CHL were followed • Drive customer retention through targeted offers, mailing strategy, and repeat-usage initiatives

Assistant Marketing Director

Papa Johns

2020-6 - 2024-5 · 4 yrs

Atlantic Canada

Supported regional growth across Atlantic Canada by executing multi-channel marketing campaigns, coordinating vendors and operators, and managing promotional programs tied directly to store performance. Highlights: • Executed integrated campaigns across email, direct mail, digital ads, and local media • Managed vendors, production timelines, and promotional rollout across multiple locations • Supported partnership initiatives and fundraising programs to drive incremental sales • Maintained campaign reporting and performance tracking to improve future planning • Built operational alignment between marketing plans and store-level execution