Fei XUE
Director, Strategic Performance Management, China @ adidas
About
• Global retail commercial leader & strategic partner, with a proven track record in unlocking growth and driving market leadership for global brands like adidas & Levi's across APAC; • Specialize in Southeast Asia and China consumer markets, I bring deep on-the-ground experience and strategic agility to navigate diverse and complex market conditions • Being both strategic and operational, blending global vision with local execution • Passionate about empowering brands—local and global—to compete and win on the world stage.
China
Shanghai
Sporting Goods
-
Experience
Director, Strategic Performance Management, China
adidas
Shanghai, China
Strategic Priorities & Performance Management | Omni-Channel Business Intelligence | Data-Driven Decision Making | Consumer & Category Insights | Market Leadership Strategy & Roadmap | Project Management
Director, Business Development, SEA
adidas
Singapore
Member of Senior Leadership Team heading Strategy & Insights, Project Manageemnt and Head Office | P&L co-owner | Singapore, Malaysia, Indonesia, Philippines, Thailand & Vietnam | Market Potential Assessment | Strategic Priorities Rollout | Operating Model | Business Transformation
Senior Manager, Marketing Operations - APAC
adidas
Singapore
APAC Go-to-Market | Brand Finance | Integrated Business Planning | Pricing Strategies | OTB | Inventory Management | Range & Merchandising Tech Rollout | Wholesale Sell-in Tools
Manager, Marketing Operations - SEA
adidas
Singapore
Lead, Merchandising Operations - Asia, Middle East, Africa
Levi Strauss & Co.
Regional Merchandise Planner - Asia, Middle East, Africa
Levi Strauss & Co.
Singapore
Planning Lead - APAC Travel
Groupon
Singapore
Education
Université Toulouse - Jean Jaurès
Application of Foreign Languages - International Commerce
DEUG - Sociology and Economy
Nanjing University
French Language and Literature
Fei XUE's Contact Information
Phone
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