Fedor Ushakov

▪️ Working with social networks such as Facebook, Twitter, MyTarget, Snapchat (Web2App, Android, iOS, Web2Web — verticals: mobile and desktop games, fitness); ▪️ Launching, analyzing, and optimizing campaigns using internal Tableau BI tools, AppsFlyer, Grafana, and Adjust to achieve volume of spend, quality of traffic, and ROI goals (ROI > 1.5); ▪️ Analyzing user quality and behavior (based on internal reporting tools) in order to optimize campaigns while keeping and boosting performance; ▪️ Controlling app traffic performance, initiating and developing buying hypotheses (scaled traffic to more than $40,000 per day and breathed life into traffic on paid social sources like Twitter and Snapchat); ▪️ Creating ad concepts myself; ▪️ Running creative tests: tracking creative performance, analyzing data to optimize creative performance, testing creative assets and iterations, and analyzing performance metrics to make informed UA decisions; ▪️ Managing budgets, reporting on results, and predicting the future impact on business processes (created reports for clients); ▪️ Communicating with the marketing team and clients as needed to improve performance (searching for problems in products after analyzing traffic and checking integrations); ▪️ Setting up source integration (AppsFlyer, Adjust).

▪️ Managing a project and design team; ▪️ Searching for visual concept; ▪️ Planning, decomposition, and tracking tasks progress; ▪️ Writing and actualization of technical and design requirements specifications; ▪️ Working closely with UA and creative teams; ▪️ Managing a project and a design team; ▪️ Searching for a visual concept; ▪️ Planning, decomposing, and tracking task progress; ▪️ Writing and updating technical and design requirements specifications; ▪️ Working closely with UA and creative teams; ▪️ Analyzing, systematizing, creating reports, and developing plans for the design department; ▪️ Managing budgets; ▪️ Team member training; ▪️ Working with clients; ▪️ Searching for personnel; ▪️ Creating workspaces for PM, UA, and account managers in Jira.

▪️ Producing events with a team of designers and event production staff; ▪️ Planning local, domestic, and international events; ▪️ Drafting proposals, negotiating contracts, managing budgets from event start to completion.