Federico Pallanch

Product Marketing Manager - Sportful @ Sportful

About

"Innovation is the sport of those who never stop learning."I am a professional driven by challenges and new stimuli. If there is one thing that Cycling and Mountaineering have taught me, it is that true growth only happens when we challenge our limits.I don’t seek danger; I seek evolution. I approach every professional challenge as a climb: it requires preparation, respect for the environment, and the courage to step out of the comfort zone to discover one’s true essence.Whether on two wheels, on skis, or behind a desk, my goal remains the same: to transform initiative into concrete results and passion into value.

Country

City

Italy

Industry

Retail

Skill

Pianificazione strategica, Distribuzione multicanale, Gestione punti vendita, Ottimizzazione dei processi, Pianificazione assortimento prodotti, Fotografia dei prodotti commerciali, Fotografia sportiva, Eventi per il lancio di prodotti, Content Marketing, Sviluppo di contenuti, Ski, Sport, Photography, Pubbliche relazioni, Social media, Social media marketing, Gestione eventi, Strategia di marketing, Marketing, Sponsorizzazioni

Experience

Product Marketing Manager - Sportful

Sportful

2024-1 - Present · 2 yrs 9 mos

Fonzaso, Veneto, Italia

Product Marketing Manager per il brand Sportful - Direzione Artistica del Prodotto e delle collezioni - Definizione strategia di collezione - Sviluppo delle collezioni in sinergia con ufficio stile e product developer - Pricing strategy - Ricerca ed analisi di mercato e tendenze del settore - Definizione strategia Go To Market con l'ufficio Marketing - Formazione tecnica Sales Team

Endurance Coach (cycling, triathlon, running)

Freelance, self-employed

2020-1 - Present · 6 yrs 9 mos

Category Buyer Cycling

SPORTLER SpA

2023-9 - 2023-12 · 4 mos

Bozen, Italy

- Defining Brand Strategy to optimize sales, productivity, inventory and margins - Negotiations with suppliers - Collaboration with marketing department to develop activities related to Brands in assortment - House Brand development and planning - Retail/Online process optimization - Selection of product range

Category Manager Omnichannel Cycling

SPORTLER SpA

2021-6 - 2023-9 · 2 yrs 4 mos

Bolzano, Trentino-Alto Adige, Italia

- Pianificazione dell'assortimento in store - Gestione proattiva del flusso di merci - Sviluppo e pianificazione House Brand - Ottimizzazione dei processi retail - Gestione degli ordini - Scelta della gamma di prodotti in collaborazione con l'Head of Category Manager - Trattative con i fornitori in collaborazione con l'Head of Category Manager - Collaborazione con il reparto marketing per lo sviluppo di attività legate ai Brand in assortimento

Category Manager Bike

SPORTLER SpA

2021-1 - 2021-6 · 6 mos

Bolzano, Trentino-Alto Adige, Italy

Coach

Ski Team Città di Rovereto

2019-4 - 2022-5 · 3 yrs 2 mos

Folgaria

Junior product manager

Futurum Cycle Srl

2018-3 - 2020-4 · 2 yrs 2 mos

Asola, Lombardia, Italia

Junior Product Manager - help to optimise product process and cooperation for developing a platform for B2B orders, test bikes and warehouse products management. Help to manage events, promotion and product testing in Europe with the marketing department. Content creator (photos, videos) for social media, site and catalogs

Event - Promotion - Photographer

Trerè Innovation Srl

2018-3 - 2020-4 · 2 yrs 2 mos

Asola, Lombardia, Italia

Help to manage events, promotion and product testing in Europe with the marketing department. Content creator (photos, videos) for social media, site and catalogs

Coach / Strenght Coach

Tezenis Ski Team

2017-4 - 2019-4 · 2 yrs 1 mo

Trentino-Alto Adige, Italia

Coach and strength coach for Children race category

Coach / Strenght Coach

Tezenis Ski Team

2014 - 2017-4 · 3 yrs

Folgaria

Coach and strength coach for Pulcini race category

Promoter

Salomon

2016-3 - 2018-3 · 2 yrs 1 mo

Promotion for the ski racing product range

Ambassador

Oxeego

2015-8 - 2018-3 · 2 yrs 8 mos

Internship

Ce.Ri.S.M.

2017-9 - 2017-12 · 4 mos

Rovereto

The CeRiSM - “Sport, Mountains and Health” Research Center was established by the University of Verona on December 1, 2010. The main areas of research and training are: Mountain Sports Activity Physical Activity and Health Adaptation and Functional Answers to Extraordinary environments CeRiSM carries out basic and applied research activities in the context of physical and sports activities with particular attention to responses to the natural environment and in extraordinary conditions (hypoxia and hypo / hyperthermia), gender specificity in healthy populations, subjects the elderly and people with chronic degenerative diseases.