Federico Fernández Prato Gaucheron

I'm a leader and coach in the digital and interactive marketing space. As Co-Founder of Insite, I’ve led the business development division, helping position the company as a best-in-class interactive agency through innovative thought leadership — ensuring that strategic, consumer-centered insights drive everything we do. I've successfully closed deals with Fortune 500 companies such as Mercado Libre, BBVA, Starbucks, L’Oréal, FOX, Hewlett-Packard, HSBC, Intel, Nickelodeon, Procter & Gamble, Roche, SAP, and Telmex, among others. With a formal background in Industrial Design, I’ve served on the Board of Directors of DMA/AMDIA and taught digital marketing at AMBA, UBA, and in more than 50 companies. As a certified coach (FICOP), my main focus is helping high-performance corporate teams succeed in turbulent times. Specialties: Strategic coaching, creative thinking