Federico Erbea

Strategic leader in sourcing and procurement within the smartphone accessories industry, with strong expertise in supply chain optimization, cost reduction, and vendor management. Key Responsibilities & Achievements: Designed and executed procurement strategies aligned with corporate goals. Negotiated contracts securing favorable terms with international suppliers. Managed and developed a team of procurement professionals. Ensured timely, cost-effective acquisition of high-quality materials and products. Leveraged data analytics to drive purchasing decisions and increase efficiency. Collaborated with cross-functional teams to support product innovation and market expansion. Worked closely with the Head Category Manager to select and develop new products, from supplier scouting to final market launch. Supervised the end-to-end product lifecycle, ensuring quality, cost, and time-to-market objectives were met. Contributed to product range definition and alignment with market trends, enhancing competitiveness in the smartphone accessories sector. Achieved significant cost savings and strengthened supplier partnerships. Professional Strengths: Technology-driven mindset with focus on continuous improvement. Proven ability to deliver measurable impact in dynamic, fast-paced environments. Committed to sustainable procurement and long-term business growth.

Led the integration and management of the newly acquired company overseeing the Puro brand. Key Responsibilities & Achievements: Reorganized company structure and streamlined operations. Managed and developed human resources across multiple functions. Directed merger and post-acquisition integration activities. Supervised Procurement and Product Management areas ensuring business continuity.

Responsible for purchasing budget, supplier contracts, transportation, and framework agreements. Key Responsibilities & Achievements: Selected and developed new suppliers, managing a team of 4 Product Managers. Conducted quarterly supplier visits in the Far East for scouting and production quality audits. Oversaw a diversified product portfolio of 5,000+ SKUs, ensuring availability and cost competitiveness. Negotiated contracts and framework agreements delivering cost savings and improved supplier reliability.

Division Manager – Smartphone Accessories Supervised resources and managed the company’s most important product line, overseeing strategy, operations, and supplier relationships. Key Responsibilities & Achievements: Defined product range and strategy, aligning offerings to market needs. Identified and negotiated with new suppliers, building strong long-term partnerships. Coordinated product development and packaging activities with cross-functional teams. Prepared budgets and managed full P&L responsibility for the division. Analyzed sales performance and implemented corrective actions to optimize results. Led a team of 2 Junior Product Managers, ensuring alignment and performance on their product lines. Conducted quarterly trips to the Far East for supplier management and participation in trade fairs. Managed an annual purchasing portfolio of ~€7M, maintaining relationships with 50+ suppliers across Asia.

From January 2005 to April 2010, I held the position of Product & Marketing Manager, as the company organization transitioned to a product line structure, creating five internal divisions. Specifically, I was assigned to the two new divisions of "Connectivity Products" and "Multimedia Player Accessories," both of which were newly introduced. In this role, I had to oversee the entire startup process, as these were new lines whose development was entirely my responsibility. This role allowed me to gain a comprehensive view of the entire supply chain and the product lifecycle. I was able to refine my techniques for managing product lines with a portfolio of over 350 items and three different brands. In December 2009, I developed a revenue of approximately €3,000,000 through the management of my lines, achieving a 150% increase compared to the previous year.

Key Responsibilities & Achievements: Analyzed market and sales trends, developing statistical studies to support strategic decisions. Defined product layouts and merchandising strategies for GDO/GDS stores. Managed product assortments for major purchasing groups in large-scale distribution. Coordinated product training and retail space management for a sales network of 23 agencies and 42 agents. Directed special projects with top-tier clients, strengthening business partnerships. Gained extensive expertise in the telephony and consumer electronics market, with deep knowledge of GDO/GDS operational dynamics. Utilized advanced layout management software (e.g., Spaceman by AC Nielsen) to optimize in-store product display.

Key Responsibilities & Achievements: Managed product layout and in-store merchandising strategies. Handled commercial relationships, orders, and the design/implementation of promotions. Improved product grids, eliminated obsolete items, and integrated new products into assortments. Oversaw the Milan area sales operations, coordinating and supporting 3 local agents.