Françoise Dondo

From press release writing to project management, strategic consulting, data analysis and reporting, newsletter creation, social calendaring and web content architecture, I've been using my content strategy skills to support Canadian and Quebec companies working in highly regulated industries in their communications and marketing strategy. Main clients include: CMUQL, Torchia Communications

Under the direction of the Creative Content Director, I implemented sustainable organic growth for a major client of the agency in a highly regulated industry, successfully launched a new product category in Canada, and solidified my position as a social media expert within the agency, reinforcing its leadership in content strategy. My main responsibilities within the YHP team: - Developed a comprehensive content strategy for the successful launch of a new product category (i.e., organic and paid social content strategies, influencer marketing, and user-generated content, supporting web, media, and CRM channels). - Conceptualized content pieces, organic growth tactics, and engagement campaigns, based on client's marketing plan, resulting in a remarkable 410% increase in followers on the most activated social platform over two years. - Formulated messaging matrices, 360° campaign strategies, and coordinated communication with internal creative teams for digital and print content deployment (i.e., involving receiving and clarifying briefs, briefing creatives, interdepartmental collaboration, and executing client feedback). - Conducted monthly performance indicator evaluations, post-campaign analyses, and authored reports on growth strategies.