Fayrouz H.

-Implemented innovative SEO strategies to augment overall search engine visibility from late Q4 of 2022 to early Q3 of this year by acquiring more than 400 backlinks. -Developed compelling email outreach campaigns using tailored templates that achieved a reply rate of 70%; this approach directly contributed to an overall success rate of reaching target partners by nearly half. -Led weekly A/B testing for high-performing subject lines and email templates to improve campaign effectiveness and increase reply rates by 10%. - Orchestrated strategic outreach campaigns utilizing tools including BuzzStream and Ahrefs, resulting in a significant increase of over 200 backlinks to high-value resources which amplified brand presence in search engines. - Took initiative in strategic project management, directly contributing to significant enhancements in the company's SEO performance and online credibility. - Collaborated with specialists and outreach managers to gather data on our weekly performance and present the findings to the director and stakeholders. -Executed in-depth keyword research using Ahrefs, and Google Search that identified 50+ industry-relevant sites and partners, resulting in a strengthened backlink profile and improved online authority for the company across major search engines. - Helped the product team improve and create an in-house tool that improved our time spent and efficiency when prospecting and conducting keyword research. - Converted content marketers to proceed with our proposed resource addition as a result of including high-quality insights in our email campaign.

- Prepared an SEO Site Audit Report and optimized the website performance for the quarter and redirected over 100 broken internal links. - Analyzed website and social media performance metrics using SEMrush, Google Analytics, and Screaming Frog; identified key trends that led to a 35% increase in organic traffic over six months. - Initiated a new marketing strategy for a brand awareness campaign to increase leads to 50% in the GCC region for live captioning services targeting corporate events. - Crafted compelling Canva graphics each week for diverse social media channels; boosted audience interaction by 50%, contributing to heightened brand awareness and increased customer inquiries in the GCC region. -Managed and created the social media content schedule using the CMS "Buffer" to ensure our planned posts were published as planned. - Collaborated with Web Developers to improve the design and code of the website to prepare for the new brand strategy to expand overall business and ROI beyond the UK.

-Established solid relationships with publishers and influencers weekly, achieving key placements of SEO content for a Fortune 500 mortgage company. -Wrote 80+ personalized outreach emails to influencers weekly, following up using subject lines leading to a 50% increase in click-through rates. -Ghost Wrote 6 SEO-optimized articles on financial budgeting and improving credit scores for new homeowners on sites with a 53 and 31 domain authority. -Conducted keyword research and competitor analysis using Moz Pro, SEMrush, and Ahrefs leading to a 10% increase in the SERP ranking of the client. -Facilitated a presentation for the team focused on best practices for subject lines in email marketing that led to a 30% increase in responses from potential prospects. -Implemented an A/B testing strategy for the outreach email campaign month to ensure that my email templates are getting responses and increase my pipeline. -Collaborated with my team weekly by editing 1-2 articles before publishing them on the influencer’s blog. -Researched and examined best SEO strategies to build natural links that bring value to the client and influencer.

-Executed the weekly communication for the social media and email marketing campaign for the annual international recruitment plan. -Planned more than 10 events including a fundraiser and President’s Dinner hosting 100 guests. -Coordinated weekly email campaigns through MailChimp to 4000+ counsellors and prospective students. -Analyzed traffic insights which include a 50% increase in open rate on Instagram, Facebook, and MailChimp. -Reported and managed insights using Gantt Charting for our weekly content schedule. -Conducted market research on the best days and times of the week to post our content for the target audience, which includes students, admissions counsellors, and parents. -Planned and executed a marketing strategy that targeted different time zones and regions and shared content at the right time and place. -Launched a social media campaign, resulting in a 125% increase in engagement and a 25% increase in followers on Instagram over 6 months. -Researched the top topics students look for in each season of the year to gain insights on creating unique content that will attract students to enrol at Methodist University. -Created and designed 52 articles to advertise the university in the email marketing campaign using MailChimp. -Managed and designed CMS utilizing Excel to monitor and update the content created weekly. -Greeted students walking into the office as well as helped lead them to the right department for any of their challenging questions. -Designed a sign-in form for any walk-in meetings with the director of IPO, Immigration officer, and admissions and study abroad counsellor using Google Forms.

-Planned social and educational programs for 120 diverse residents to build a positive community. -Supervised a resident hall of 120 female students, collaborating with a team of 5 Resident Assistants. -Mediated 15 challenging cases led by effective conflict resolution skills, one case was with two roommates struggling to find a common ground. -Designed 20 advertisements for programs and events using the software Canva. -Customized monthly bulletin boards sharing helpful resources with residents, one of which were award-winning. -Participated in bi-weekly health and safety inspections while collaborating with 5 other Resident Assistants to ensure the rooms are clean and safe from any hazards.

-Documented major expenses for the organization and updated the annual report weekly. -Monitored an estimate of $10,000 worth of product sales for major companies, such as Coca-Cola. -Implemented the sales annual report using Microsoft Excel and shared it with administrative leaders. -Prepared an interactive program for 200 attendees during the 2018 World Cup watch party.