Fatma Mnaro

Sales Director @ Coca-Cola Beverages Africa

About

Dynamic commercial leader with over a decade of proven success in driving sales,revenue growth and increasing market share across diverse industries. Passionate about developing high-performing teams and fostering a culture of innovation. Proven track record in exceeding targets and delivering exceptional results in sales and marketing. Dedicated to making a positive impact on communities through business development and management. Skills: Commercial Strategy Business Development Team Leadership & Management Board Governance Strategic Planning & Execution Negotiation & Relationship Building Market Analysis & Competitive Intelligence Financial Analysis & Budgeting Change Management Customer Relationship Management (CRM) Digital Marketing

Country

Tanzania

City

Dar es Salaam

Industry

Food Production

Skill

Route to market strategies, Marketing Budget Management, Stakeholder Management, Resource Planning, Market Segmentation, Key Performance Indicators, Growth Strategies, Commercial Execution, Financial Reporting, Commercial Banking, Bank, Coaching, EBIT, Financial Performance, Go-to-Market Strategy, Document Management Systems (DMS), Distributor Management, Customer Development, Build Strong Relationships, Business Efficiency

Experience

Sales Director

Coca-Cola Beverages Africa

2024-3 - Present · 2 yrs 7 mos

Leading the development and execution of comprehensive sales and commercial strategies to achieve substantial revenue growth and enhance Coca-Cola's brand presence. Drive organizational success by fostering a high-performance sales team through effective leadership, coaching, and the development of robust Route-to-Market (RTM) and commercial capabilities.

Country Revenue Growth Manager

Coca-Cola Beverages Africa

2024-1 - 2024-3 · 3 mos

Tanzania

Led and responsible for maximizing the Company’s revenue growth ambition through the development and implementation of brand, occasion, innovation, packaging and pricing strategy.

Non Executive Board Member

Selcom Microfinance Bank

2024-7 - Present · 2 yrs 3 mos

Tanzania

Board Member

AFRICAN REFLECTIONS FOUNDATION

2023-5 - Present · 3 yrs 5 mos

Tanzania

Member Board of Directors

NerVo Sales Foundry

2024-1 - 2024-9 · 9 mos

Tanzania

Country Head and National Sales Manager

The HEINEKEN Company

2021-4 - 2024-1 · 2 yrs 10 mos

Tanzania

Led and drove all Heineken business operations in Tanzania. Developed and implemented winning sales and operations strategies to achieve ambitious growth targets. Built and managed strong relationships with stakeholders to ensure maximum market penetration, brand visibility and business continuity.Oversaw marketing activities and ensured brand compliance across all channels.

National Trade Marketing Manager

The HEINEKEN Company

2019-1 - 2021-4 · 2 yrs 4 mos

Tanzania

Responsible for the overall planning,execution and management of the commercial strategies according to company goals and objectives aiming to accelerate business growth.