Fatma Albannay

- Explore and strategize opportunities to create a road map for the UAE media office partners and build impactful and sustainable partnerships. - Cultivated a continuity of collaborations by fostering relationships with stakeholders and partners and communicating with all key stakeholders on initiatives, activities, and work plans both externally and internally. - Boosted project productivity by supporting the project management team to implement policies and procedures and developing techniques to attract potential partners. - Secured partnership retention and success by supporting new partners and growing the Member suite ecosystem. - Quickly earned a reputation for promoting beneficial legislative efforts to the organization and collaborating with public relations officers on campaigns. - Served as part of the core Strategy team to implement the UAE's Media Office & The Nation Brand strategies, including Emirates Mars Mission's Media partnership strategy.

Launching media campaigns of the humanitarian initiates of the Mohammed Bin Rashid Al Maktoum Global Initiatives & engaging partnerships: - Hope Makes - 100 Million Meals - Madrasa - Arab Reading Challenge

- Designed and implemented innovative social media strategies to align with our campaigns. - Developed a keen understanding of the constituency by researching current benchmark trends and target audience preferences on social media platforms. - Drove engagement and growth on new and existing platforms by creating a strong network with regional and local social media influencers. - Led content creators in developing creative and appropriate messaging as the Production Manager for our campaigns, while managing the teams responsible for running and sustaining all social media platforms.

- Served as a part-time News Anchor at the most-watched news broadcast program in the region at the time. - Boosted viewership while participating in the planning of our shows and producing high-quality content regularly.

- Created and researched and exciting news stories close to the public as a source of conversation in the public's opinion. - Improved the accuracy of content by overseeing the editing process of the nightly news bulletin. - Identified critical stories while working as a field correspondent in a wide range of stories and specialties. - Ensured breaking stories are covered on time by collaborating closely with staff writers.

- Developing an integrated communications strategy for the Center incorporating PR, Marketing, and Online platforms. - Increased brand awareness and recognition for the Center by implementing innovative communications plans. - Secured and grew media coverage online and offline by developing relationships with key media entities. - Oversaw and maximized the annual communications budget to ensure it met requirements and was used efficiently. - Led the creation of online content to engage audience segments and promote measurable action. - Official spokesperson for HHC & Al Oula Radio and managed the Fazza Championships, including handling all PR activities for 16 heritage championships per year with internal resources and a dedicated PR agency. - Planned and executed short- and long-term media plans to organize various media events.