Fatma Srour

I proudly gained diverse industry experience across education, entertainment, tourism, financial services, and government communications, through my work as a copywriter and content creator where I created and optimized content for websites, including landing pages, articles, and blogs tailored to audiences across the UK, Australia, and the USA. In addition to organic and paid campaigns across social media, and video scripts, aligning content with audience needs and brand objectives. And lastly designing engaging and simple visual content using Canva to support campaigns across B2C and G2C markets in Egypt, the UAE, and the wider Gulf region.

I've handled multiple inner roles and responsibilities during my time at MUST, as follows: -Managed multiple university accounts, handling digital requests and coordinating events to ensure smooth service delivery. -Mentored and supported interns and new hires, tracking performance and providing technical guidance to enhance team effectiveness. -Led planning, execution, and follow-up of in-house and external events in collaboration with cross-functional teams and agencies. -Developed and executed organic and paid campaigns aligned with brand strategy and audience engagement goals. -Created event-specific copy and supervised live coverage production, ensuring high-quality, consistent content across platforms. -Collaborated on visual content creation and assisted in design execution for social media and on-ground branding activations. -Conducted content research and managed editorial calendars to drive engagement and brand loyalty. -Managed and optimized WordPress website content, including audits, updates, and blog creation.