Fatin Amilin

Responsible for the strategic development and execution of Western Digital’s ‘Great Place to Work’ program, which encompasses event management, promoting diversity and equality, and integrating sustainability and corporate social responsibility initiatives. Key accomplishment: Led the strategic overhaul of Western Digital’s ‘Byter’s Bright’ recognition program, directing its evolution from the initial concept to the preparatory stage of its launch. • Led creative initiatives for site communications, producing engaging multimedia content and design projects across diverse cultural contexts (overseeing content creation and editorial processes), including internal newsletters, videos, posters, and slides, enhancing brand visibility and engagement. • Organised and coordinated successful town hall (TH), internal company, and CSR events, managing logistics and content to facilitate smooth and impactful gatherings. • Collaborated with cross-functional teams, stakeholders, and vendors to establish and deliver impactful design and project solutions that resonated with Western Digital’s branding and culture values.

Responsible for overall business relationship management (retained, managed, and grew) of a diverse portfolio of high net worth/affluent clients in the Premier Segment by utilising Maybank Premier Services. Collaborated across various business units of SME, business banking, auto finance centres, trade business centres, investment banks, and ETIQA to cross-sell comprehensive banking product solutions and services to suit various financial needs of individual and business customers properly. Key accomplishment: Top 10 Nationwide Relationship Manager Development Programme 10 with achievement of 132% • Proactively manage and develop effective client relationships daily, prospect quality leads, and manage solutions by demonstrating strong product and service knowledge to match the bank's offerings with client needs. • Developed sales and marketing presentations and allocation strategies for client and prospect meetings detailing specific products to help clients achieve their financial aspirations. • Demonstrated the agility to be up-to-speed on social media marketing and digitally driven to promote the Bank's products to a broader range of audiences and adapt to the new norm of serving customers throughout the COVID-19 outbreak.

I have recruited into a hybrid role that combines administrative leadership with management of Intel Malaysia Public Affair’s day to day business operations — demonstrated daily innate problem-solving capabilities and strengths in managing key signatures events and projects for Public Affairs and Corporate Services as well as other business units. Consistently tackle the most challenging, high -visibility assignments, often working with ambiguity to stringent deadlines. • Spearheaded, planned and managed the company’s corporate social responsibility (CSR) 2019 video ‘Do Wonderful’ in conjunction with the 50th Anniversary Volunteering Challenge and Penang International Science Fair (PISF) video Highlights. Responsible for the scriptwriting, storyboarding, and interviewing the managers, employees, NGOs and Welfare Department Officer throughout the entire production process. • Developed design solutions and provide creative direction as well as coordinate artwork and branding with Regional Communication Manager and outside vendors for the completion of various projects such as designing Intel Malaysia’s Booth for Penang International Science Fair (PISF) 2018, CSR Desk Calendar 2019 and Quarterly newsletter. • Provided administrative assistance and communication-related duties to the Community Program Manager relating to the Intel 50th Anniversary Volunteering Challenge advertising and marketing campaigns. Successfully achieved over the participation of 9,515 volunteers, 115 000 volunteers’ hours, RM 2.28 Million in matching grants in a total of 390 CSR projects together with 58 schools and non-profit organisations in Penang as well as Kulim, Kedah. • Hand-picked to serve as event host and presenter for the 1st engagement event between Corporate Services and Unimap Electrical Power Engineering Faculty for pipeline development in Malaysia with successful two interns position closure.

Project Leader of Project Altruism, Final Year Project Created awareness on the importance of altruism in society through online media campaigns and organised a Ted-Talk style event • Developed and executed communication strategies expanding awareness of the project’s mission including designing great storytelling messaging for digital and offline messaging - website, Facebook marketing campaigns, marketing videos and print marketing collaterals for the highlighted event. • Identified and liaised with industry influencers such as Jora Reignmakers (client), Scoopoint & Hotprint (sponsors), Small Changes, MyCorps, WomenBizSENSE, Visibles, ArtsED, Asal & Asli Co. (collaborators), and the general public for publicity pitches. • Tracked analytics to measure effectiveness and efficiency of digital marketing campaigns by optimising key engagement metrics such as views, clicks, shares and likes. • Undertake a variety of administrative and program management tasks. Helped in generating ideas for marketing campaigns and organising programs as well as carry out important operational duties -scheduling and hold meetings, prepare the paperwork and update reports.

Retail Associates at Queensbay Mall, Penang. Served in a part-time role in supporting the floor sales by coordinating all logistics for its daily stocks’ replenishments, maintaining quality of stores presentation and provide best customer service from finding products that meet their demands, providing in-depth information and to closing the sale. Key accomplishment: Received the best customer service employee of the month • Communicate effectively with customers as being the first line of communications at the entrance during business operation while working ensuring excellent customer satisfaction. • Demonstrated the ability to complete tasks given including categories, assess and organise fast-fashion product inventory and stock levels promptly along with using organisational skills to complete the tasks in an order that will get them completed effectively and efficiently. • Dependable in every aspect of the job, from completing tasks to covering shifts to ensure the efficiency of the business.

George Town Festival Youth Ambassador (YA!) Delivered a diverse range of administrative, marketing and operational support to encourage young people from ages 13 to 25 years old to participate actively in arts, culture and community programmes throughout the entire George Town Festival and Butterworth Fringe Festivals. • Created and executed content strategies, drove engagement and designed a wide range of marketing materials for brand development including marketing videos and images for web-marketing which included Facebook and Instagram posts. • Coordinated with the art director, interactive teams, performers and media on creative materials. Interviewed and collected engaging stories from people of different races and age groups, conducted exclusive interviews with the artists and gained backstage access to rehearsals as well as live coverage on streets events and reviews on shows to strengthen brand awareness. • Interacted and hosted world-class live stage performances and streets events, such as Svara Asean, The Manganiyar Classroom, A Simple Space, Jerome Bel’s GALA, “What Are You Singing” Taiwan Liam Kua, International Women Arts Forum, and Angthar Agni.

Bachelor of Mass Communication | INTI International College Penang in collaboration with the University of Hertfordshire, UK (3+0) majors in Advertising, Broadcasting, Journalism, and Public Relations. Awards/Accomplishments: • Outstanding Academic Achievement Award, University of Hertfordshire School of Humanities • Top ten best students for INTI Leadership Series • Best Radio Feature Podcast and Best Documentary in INTI Red Carpet Reunion Student's Achievements • First runner-up in a video competition held by the Society of Blind Malaysia (SBM)