Fatih Ulutürk

Sr. Performance Marketing Manager @ Hiwell

About

As a Growth & Marketing Consultant, I help fast-growing companies achieve their goals and scale their businesses through effective and innovative marketing strategies. I have over 10 years of experience in the field, working with some of the leading companies in the mobile and online sectors. My core competencies include managing large teams, making strategic decisions, delivering results, analyzing data, and learning new things. I am a collaborative, motivated, and analytical thinker who always strives to improve and succeed. I am passionate about marketing and growth, and I enjoy taking on new challenges and opportunities.

Country

Türkiye

City

Istanbul

Industry

Internet

Skill

International Marketing, Online Marketing, Customer Acquisition, Digital Marketing, Web Analytics, Facebook Marketing, Data Analysis, Google Analytics, Segmentation, Competitive Analysis, Marketing Management, Business Strategy, Marketing Research, Marketing Communications, Google Adwords, Customer Insight, Marketing Strategy, Sosyal Medya Pazarlaması, Yönetim, Microsoft Office

Experience

Sr. Performance Marketing Manager

Hiwell

2025-9 - Present · 1 yr 1 mo

İstanbul, Türkiye

Digital Marketing & Growth Consultant

2022-10 - 2025-12 · 3 yrs 3 mos

Istanbul, Türkiye

I have launched and scaled several in-house mobile applications in entertainment, lifestyle, and AI categories; taking full ownership from ideation to go to market execution and user acquisition. I’ve also provided growth and performance marketing consulting to mobile first startups and scale ups, managing monthly ad budgets of over $100K across Meta, Google Ads, TikTok, and Apple Search Ads. Alongside campaign execution, I built custom growth frameworks, including LTV based segmentation, paywall A/B tests, and retention strategies tailored to each app’s metrics. I collaborated closely with product and engineering teams to align growth tactics with feature development optimizing referral flows, freemium structures, and monetization models. Additionally, I mentored junior marketers and helped internal teams structure and scale their performance marketing functions.