Fatih Gök

Ford, Fiat, Renault, Dacia, Chery, Omoda | Jaecoo, Tanoto2, TanFilo, Tanoto İhale, Maslak Sigorta

Picnic App Managed Growth Analytics and Marketing Operations teams, overseeing the development and implementation of growth strategies. Led the influencer and campaign database on Airtable, creating rules, automations and regulations around approved influencers and posting schedules. Developed processes and documentations for all strategies on Notion, ensuring alignment. Presented and reviewed growth team performances in Marketing Standup meetings, highlighting achievements, areas of improvement and actionable insights. Analyzed and reported daily growth KPIs through quantity, impact and size to C Level. Analyzed current campaign categories and monitored new trends on social media platforms, particularly targeting GenZ audiences. Contributed to app engagement by hyping up current users within Picnic circles, enhancing user retention and satisfaction. Worked on creative briefs with strategy teams, collaborating to achieve project objectives.

Picnic is the social media destination for communities around interests and passions. Share fun short videos, pictures, and messages with others in your circle! No matter what you love (from writing to scuba diving to fashion), Picnic has a home for you. Rapidly grew to over 1 million users in two months, with millions of posts and messages each week.

CyanGate provides global digital asset management and Salesforce.com solutions. CyanGate’s customers include global Fortune 500 companies in diverse industries such as Retail, Publishing, Life Sciences, CPG, Public Sector, Media, and Broadcasting. Developed and implemented lead generation strategies Conducted in-depth market research and competitive analysis, identifying new market opportunities. Designed and executed targeted email marketing campaigns using segmentation and A/B testing, resulting in increased email engagement. Managed outsourced creative agencies, ensuring consistent brand messaging across all platforms, including social media, website design, sales presentations and marketing collateral. Managed event sponsorships to achieve promotional advantages. Maintained accurate and organized records of prospects and companies in Salesforce. Collaborated with cross-functional teams, including Sales and DevOps, to ensure successful implementation of lead generation strategies and achievement of business goals.

Managed company congress sponsorships and product launch meetings managed by Marketing and Sales units (PMs, Medical Managers) in accordance with approved plans, SOP and MoH regulations, resulting in successful events and increased brand awareness. Managed contracts for participants or speakers by liaising with the event initiator (Medical, Sales or Marketing), the internal legal/compliance department and the external event organization agency. Monitored payment and invoicing processes (PO/Change Requests), ensuring accurate and timely payments and maintaining a detailed record of all financial transactions. Increased efficiency and streamlined event management system

Conducted relations and works with PR and social media agencies to support brand messaging and increase media coverage. Prepared press releases, presentations, annual reports, monthly bulletins and other publications to support the company's communication efforts. Ensured website content optimized for SEO, managed website updates to enhance user experience. Managed social media accounts (Facebook, Instagram, Twitter and LinkedIn) from visuals and content creation to implementation. Monitored visual and print media, preparing daily press reports to track media coverage and provide insights to the management team. Coordinated social responsibility and internal communication projects, including organizing fairs, meetings, seminars and events.

Reviewed and verified monthly business travel reports for employees' accommodations, flights and rental car requests in accordance with SOPs. Revised and implemented new procedures in SOPs as needed. Facilitated effective crisis management processes between the tourism agency and internal customers by monitoring agency performance. Disseminated internal and external travel-related announcements and updated the local intranet page for internal employees. Planned and coordinated meetings and events for the department.

Managed and analyzed monthly invoices, POs, Change Requests and saving initiatives. Forecasted annual department budget, monitored expenses and identified areas for cost savings. Prepared risk assessment documents and governance presentations for management review. Checked stationery equipment list purchased during a month and ensured adequate inventory levels. Provided local team with global correspondences and implemented innovative short and long-term business strategies targeted at Facilities Service to improve quality, productivity and cost efficiency. Reviewed contracts with subcontractors and tracked for the signature process. Created content for global and local pages, providing internal and external communication.