Fasih Ali

Head of Marketing @ Chodri

About

Software Engineer with 3+ years of experience in Full-Stack Digital Marketing and E-commerce. I specialize in Social Media Management, Creative direction; Marketing Strategy, Meta Ads, and E-commerce, B2B, SaaS businesses development, also working primarily with Shopify and WordPress. I focus on building systems that drive traffic, convert users, and scale revenue. I’ve worked on: Scaling e-commerce brands through paid social and content-led growth. Managing Meta Ads with a strong focus on ROI and funnel performance. Developing and optimizing Shopify and WordPress stores for speed, stability, and conversions. Creating marketing strategies that improve engagement, retention, and sales. With experience across both engineering and marketing, I understand how products are built and how they are grown. I enjoy working closely with founders and leadership teams to turn business goals into measurable outcomes.

Country

Pakistan

City

Islāmābād

Industry

Marketing & Advertising

Skill

Advertising, Marketing Strategy, Search Engine Optimization (SEO), Profile Development, Facebook Ads Manager, Canva, Customer Relationship Management (CRM), Digital Activation, Shopify, Inventory Management, Microsoft Office, Social Media Marketing, WordPress, Site Build, Marketing, Design, Digital Marketing, Figma, User Interface Design

Experience

Head of Marketing

Chodri

2026-3 - Present · 6 mos

Dubai, United Arab Emirates

Managing marketing operations, scaling lead generation and client acquisition through high-performing paid and organic campaigns. Improved conversion rates, reduced CAC, and drove measurable revenue growth across digital channels.

Marketing Director

OH GEAR-UP

2026-4 - Present · 5 mos

South Africa

Supervising Social Media Handles and Managing Performance Marketing via Paid and Organic Campaigns

Social Media Manager | Wordpress Developer

OH GEAR-UP

2026-2 - 2026-4 · 3 mos

South Africa

Managing Social Media on all major platforms and official website development

Social Media Manager & Wordpress Developer

Marketings Genius

2025-9 - 2026-3 · 7 mos

Lahore, Punjab, Pakistan

Social Media Manager | Content Strategist | Wordpress Developer | Ads Campaign Advisor

Full Stack Marketer

Jewel Collections

2025-3 - 2025-9 · 7 mos

Islamabad

Built and optimized Shopify e-commerce store, creating seamless user experience and efficient sales workflow. Launched and optimized brand presence across Instagram, Facebook, TikTok, and WhatsApp, growing multi-channel engagement Launched marketing campaigns | Meta Business Suite. Increased brand reach and boosted sales conversions. Integrated on-page & off-page SEO, boosting organic visibility. Managed product inventory, order fulfillment, and content marketing. Executed targeted email marketing campaigns that increased customer engagement by 35% and repeat purchases by 20%.

Wordpress Developer

ITCES

2023-2 - 2024-11 · 1 yr 10 mos

Islamabad, Islāmābād, Pakistan

I was hired to design and develop a fully functional and responsive company website for ITCES, an IT services provider. The project involved end-to-end development using WordPress, ensuring a user-friendly interface aligned with the company’s branding and service goals. 🔹 Key Responsibilities: Designed a modern, clean UI using Figma based on client preferences Developed the website using WordPress and Elementor, ensuring mobile responsiveness Integrated contact forms, service sections, and portfolio showcases Optimized performance and basic SEO Provided training and documentation for website management This project enhanced my real-world client communication skills and gave me valuable experience in delivering a professional web solution within a deadline.