Farzyn S

● Sectors: D2C Skincare, B2C Travel, Telecom, Meal Subscription App, Retail Entertainment, B2C Fintech ● Short Term Projects: Charting 0-1 growth marketing strategies; Setting SOPs, Operations and tracking; Delivering investor pitch decks; New product development; Rewards and loyalty; Agency evaluation; Team recruitment and Org structure

To read more about UpScalio visit: https://www.upscal.io/ UpScalio operates in the Roll Up ECommerce space, where D2C brands in their 0-1 journeys are acquired and the team at UpScalio drives the 10-100 journey via economies of scale across marketing, supply chain and sourcing.

1.P&L owner of 4 categories (Furniture, Footwear, Bags and Appliances); Contributed to 70% of both top-line and bottom-line 2.Drove acquisition via performance marketing on E-com platforms and D2C; Acquired new channels (Amazon, Flipkart etc.); Established brand presence and launched D2C channels; Delivered new launches; Optimized returns and First mile costs

Dabur was a great learning opportunity to work in International markets and understand what drives the South Asian consumer in the following product categories- Hair Care, Skin Care, Oral Care and Food. Achievements in 9 months- 1. Revamped the 3 Year Game Plan for Vatika, launched a 360-degree communication strategy- #VatikaForYou 2. Launched Performance driven marketing with focus on end funnel; set-up a Shopify based E-Commerce Platform 3. Path to launch Premium Hair and Scalp Care Range - worked with Local 3P Manufacturing for the first time for Dabur UK 4. Set up the communication strategy for Oral Care for the East European consumer segment 5. Established the novel Influencer Marketing and Social Media Strategy (Micro, Nano influencers| Communication Route)

My stint at upGrad was an extremely short one, but a place where I learnt the most. Achievements- 1. Managed End To End launch marketing and sales for New programs launches and delivering sustainability to the program 2. Successfully launched the Global MBA portfolio, overdelivering targets and continues to be one of the flagship programs at upGrad today

Procter is where my heart lies, even today when I look at stores I check the stock availability and new improvements to the brand architecture etc. I love the brand Pampers and what it stands for. Achievements- 1. Diaper Category Expansion (Penetration increase) via targeted How High is High Activations 2. Designed and Launched(E2E) the first ever Equity Building Campaign in India, ‘It Takes Two’, garnering high digital reach |One of the flagship equity campaigns even today(Jan, 2021) 3. Reinstated focus on driving Premium Care Equity via Direct to Consumer Trial and Counselling in Modern Retail (MR) Stores 4. Launched multiple new portfolios in India to drive Strategic Revenue and Profitability for the Brand| Pampers Wipes, Pampers Splashers, Exit Sizes 5. Implemented Insight based Product and Communication Improvements - Led multiple consumer research studies to understand category growth, premiumization, wipes usage study etc. resulting in improved Equity, TOMA and Top-line 6. Strategized and executed Pampers Re-Launch plan in Bangladesh (Jan 2019)

Project Title- Project Management Team Tata Innovista,2015 1. Project management ,Tata InnoVista, NPS improved by 38%,2798 entries,78 finalists, 65 companies, TQMS, 2015 2. Analysed cost & revenue , identified top entries in 10 yrs 3. Assisted in Jury panel activity coordination ; jury included members like CEO HUL, CTO Tata Sons etc.,2015 4. Studied consumer feedback, conducted preliminary awareness research ,suggested solutions for future, 2015

I worked with the Quality Analysis team for the Deloitte Resources and then with the Deloitte Audit Teams.

Project: Automation using Matlab and LabView for a test bench for temperature control.

Department: Spintronics, Physics Guide: Professor Anil Kumar

3 Months of Summer Exchange Program in France, majoring in Marketing and Operations Strategy