Faruk Baran Heybeli

Market Research, Segmentation and Positioning: Analyzing and reporting national and international markets, competitors, customer expectations & trends, Conducting market research to support positioning, customer satisfaction, business development processes in existing / new markets, Dynamically performing customer segmentation considering market conditions, determining, implementing and monitoring performance of the service model for the target audience, Regularly monitoring, analysing and reporting of customer satisfaction research, Preparing, revising and monitoring performance of marketing plans. Product Management: Conducting market, competitor, customer, competition and product analyses for the product group responsible, Acting together with Sales, Design and R&D teams; creating, executing and monitoring the performance of marketing strategies for products to reach their qualitative and quantitative targets, Determining new product needs by following market dynamics and to play a role in the development of new products by working in coordination with the relevant departments, Managing product life cycles, to ensure that appropriate actions are taken for products that need to change the market or products that will be withdrawn from the market, Ensuring that studies for product promotion (display stands, color chart studies, etc.) are prepared, Determining the products to be exhibited at fairs by consulting with the relevant sales and design units, Ensuring that the contents of all marketing documents and technical manuals belonging to the products are obtained from the relevant technical / design departments and prepared in accordance with the marketing strategy.

Identifying potential accounts in export markets, Creating strategies to enter new markets and develop existing markets for the quick development of the AGT brand, Conducting customer and field visits for markets, Determining regional opportunities based on channel/brand and creating an action plan, Determining the framework of research processes conducted on targeted markets, being responsible for carrying out the research in accordance with the plan, Conducting analyses, creating strategies, preparing, reporting and presenting business plans for entering export markets and development in existing markets, Closely following the products and features of competitors abroad, Conducting market, competitor, price and product analyses in export countries, collecting data, Transforming the obtained market data into strategic plans specific to the relevant countries and ensuring their implementation, Managing the visits made to the target audience in a result and target-oriented manner in a way that will convert them into sales within a certain period of time, sharing the work with the sales unit in order to convert it into sales and managing and concluding in a coordinated manner, Organizing events, product introductions and presentations to the target audience B2B (construction/building companies, industrial manufacturers, architects, chambers of architects, dealers, craftsmen, furniture workshops, etc.) in export markets.

B2B Communications | Architects & Designers: Business Development and Project Management Key Account & CRM Management and Development Event & Organization Management Key Account Management: Architects, Designers, Universities & Academicians, Non-Governmental Organizations Marketing Leading: Architectural Business Development, Events & Organizations, Fair Organizations, Brand Awareness, Global A&D Strategy, Salesforce CRM, Project Consulting, Specification Management, Digital Platform Contents B2B Marketing | Building Material Manufacturers: Organizing communication activities, Carrying out event and corporate identity studies, Carrying out social media activities, Monitoring the written and visual press channels, Preparing and sending texts and images required for interviews and press releases, Carrying out events, social responsibility projects and sponsorship projects and budgets, Planning and evaluating public relations activities, Preparing the weekly and monthly communication activity report in accordance with the corporate communication plan, Coordinating collaborations with international media platforms.

Regarding the business partnership with BIMobject® AB, I worked with Peter Buregard (Vice President of Sales EMEA) in order to develop sales opportunities by booking meetings via cold calling, email, and LinkedIn regarding Turkish market. For potential opportunities, I organized online meetings where I provided detailed information about the platform itself while pointing out the importance of BIMobject® for building material manufacturers in Turkey for reaching the AEC professionals globally. When the sale was successful with Turkish customers, I managed the process of BIMobject® solutions and product offerings, engaging in additional and ongoing training. VitrA Bathrooms, VitrA Tiles, Cuhadaroglu, Libart, Sisecam Flat Glass and Kaleseramik have been the Turkish companies got on the platform under my supervision.

Worked with Arch. Giulio Tomasi in two different summer-house projects that are located in Sicily, the south of Italy: “Casa Infinita” and “Due Case al Mare”. My responsibility consisted of helping my supervisor in the design process, model making, two-dimensional drawings, three-dimensional modelings/renderings as well as interpretation of structural projects, preparing the project budget and price quotations.

Workshop "Metabolism of a City - Post Industrial Waterfronts New York" 14-24 April 2016

Landscape in Motion - OC International Summer School Architectural and Urban Design Workshop