Farrah Abbas Baydoun

• Built the full financial operating model for a B2B SaaS platform, including pricing, unit economics, and investor-grade reporting • Developed valuation models, cash flow planning, and capital-raise materials • Implemented scalable financial controls and performance dashboards supporting management and board oversight

• Advised on financial governance, performance visibility, and strategic reporting at the group-level across 250+ affiliate companies • Designed, coded, and implemented an automated financial reporting tool, allowing for real-time reporting and consolidation across the group • Established an alternative reporting system tailored to Lebanon's hyperinflationary economy, enabling the Group to interpret the financial statements with accuracy and relevance

• Led financial control and performance management across all operating units • Built multi-dimensional group consolidation and reporting frameworks • Developed strategy roadmaps, KPIs, and cost structures aligned to corporate objectives

• Owned forecasting and budgeting across all North American Services operations • Delivered base and variable cost reduction initiatives with measurable savings • Built executive FP&A dashboards analyzing profitability, utilization, and efficiency • Streamlined monthly close and improved forecast accuracy through ERP discipline

• Improved Field Service productivity through utilization and variance analysis • Established global liquidation and utilization benchmarks • Forecasted revenue using backlog, book-to-bill, and conversion analysis

• Delivered margin expansion through pricing, utilization, and cost-structure optimization • Designed and rolled out revenue recognition processes for non-ERP sites with zero audit findings • Led tax and commercial structure optimization across North Africa to maximize NOPAT

• Selected for GE’s leadership rotation program across FP&A and controllership roles • Built controllership scorecards adopted as best practice across GE Energy Infrastructure