Farooq Ahmed

Brands: FinBlade AI, Meeza MAI, ICS Arabia, Desert Dragon Data Centers, Swiftships, Sunrays International, ICS Nett, OCR Global. • Led the development and execution of 360-degree marketing strategies, integrating digital campaigns, content creation, event participation, and strategic partnerships to drive brand visibility and business growth across all in-house brands. • Developed and executed commercial strategy, communication plans, and GTM initiatives for FinBlade AI (Saudi, Pakistan, & GCC) and Meeza AI (Qatar), while leading client servicing and business development to drive enterprise adoption and revenue growth. • Led the development of client-focused Proof of Concepts (PoCs) and use cases for FinBlade AI and Meeza AI, enabling enterprise clients to validate solutions and accelerate adoption. • Leveraged AI tools to automate workflows & streamline creative processes, including content generation, visuals, and video production, to improve efficiency and impact. • Directed content creation across digital and print platforms, including blogs, case studies, press releases, marketing collateral, and social media, ensuring consistency and engagement in line with brand messaging. • Oversaw marketing budgets, ensuring strategic allocation of resources to maximize ROI and campaign impact. • Lead enterprise BD initiatives, from proposals and presentations to closing engagements with key corporate and government clients. • Developed and managed partnerships with agencies and vendors, enhancing creativity, cost efficiency, and timely execution of marketing campaigns.

- Provided strategic leadership for marketing and operations, overseeing a diverse global team. - Directed the development and execution of comprehensive marketing strategies tailored for the USA and European markets, ensuring the delivery of high-quality research packages and impactful marketing campaigns. - Led cross-functional teams comprising project managers, web developers, email marketing experts, SEO specialists, content writers, social media managers, paid media experts, sales team and graphic designers to create compelling designs & content for website, e-books, newsletters, and blogs.

Clients: UBL, VavaCars Pakistan, Sanofi Pakistan, Oxford University Press, Karachi Literature Festival, Al- Khubz, Philips, ZONG Pakistan, Jade, SC Johnson, Carrefour, Tokrie. - - Developed and executed innovative brand strategies, aligning with client objectives and market trends. - Facilitated brainstorming sessions, developed digital content, and crafted communication strategies for diverse clients. - Strategized, executed, and reported on influencer marketing campaigns across platforms, negotiating with various vendors and influencers for optimal campaign ROI. PR - Planning, execution, and reporting of influencer marketing campaigns. - Successfully planned and executed PR campaigns on Facebook, Instagram, Twitter, YouTube, & TikTok. - Maintaining agency relationship and negotiating with PR vendors, OOH vendors, digital publishers, celebrity managers, Facebook communities and influencers to get the best possible ROI on campaigns. Digital - Managing, guiding, and training the digital team and motivating them to achieve individual goals. - Managing the existing company clients and exploring business expansion opportunities from them. - Content development for different social media platforms - Conducting research on industry, competitors and target audience in order to formulate the brand strategy and way forward for the clients. - Responsible for creating Digital Content and Communication Strategy for clients. Business Development - Responsible for growing the company’s business for Web Development, OOH, Digital and PR.

Clients: Candyland Pakistan, VavaCars Pakistan, Sanofi Pakistan, Uber, Oxford University Press, Karachi Literature Festival, Reem Rice, EFU Life, Karamel, Al-Khubz, Standard Chartered Pakistan, ZONG Pakistan, Paragon Developers, Toyota IMC, Levi’s Pakistan, SC Johnson, UBL, Philips. - Led the digital content, and creative teams, overseeing the successful planning & execution of marketing campaigns. - Provided client servicing for multiple accounts, ensuring satisfaction and fostering long-term relationships. - Planned & executed influencer marketing campaigns across multiple platforms. Digital - Managing, guiding, and training the social media team and motivating them to achieve individual goals. - Researching on the industry, competitors and audiences to formulate brand strategy and the Big Idea for brands. - Drive engagement through the development, execution and management of digital strategy and deployment of content across key social channels - Leading the debrief & brainstorming sessions after the brief is received. - Supporting the Creative Team in creating TVC & DVC Concepts along with storyboards and mood boards. - Digitally amplifying campaigns and communication for clients as well as business pitches. PR - Plan, implement, and manage public relations campaigns. (Generated 20% (PKR 4M) profit on PR in 2021) - Successfully planned and executed PR campaigns on Facebook, Instagram, Twitter, YouTube, & TikTok. - Managed and developed a strong relationship with external vendors, celebrity managers, Facebook communities, influencers, and micro-bloggers.

Clients: Sanofi Pakistan, Uber, Bisconni Craving, Oxford University Press, Karachi Literature Festival, Power Plus, Selsun Blue, Morinaga Pakistan, Karamel. - Developed and executed dynamic marketing campaigns across Facebook, Twitter, TikTok, Instagram, and YouTube. - Managed a portfolio of client accounts, specializing in strategy, campaign management, and creator marketing. - Developed and analyzed monthly reports, optimizing campaigns for maximum impact. Digital + PR: - Plan & execute campaigns on social media platforms including Facebook, Twitter, Instagram, and YouTube. - Conduct brainstorming sessions after brief is received - Conduct Competitor Analysis for brands and categories. Able to gauge their strategy and review it with recommendations and observations - Review brands and their competitors to determine their strengths, weaknesses, operational effectiveness, and opportunities. - Develop monthly reports and provide a holistic analysis - Align well with the internal department to ensure strategy implementation. - Engage KOL and influencers wherever necessary. Buildup and strengthen the PR business further. - Presenting marketing plans to clients along with developing social media content for the brands.

Clients: Alif Ailaan, SPAR, PAMS, Keenu Wallet and Engro Foods(Olper’s Milk, Olper’s Cream, Omore and Tarang) Creative team at Starcom Mediavest Group Pakistan. E-Commerce and Digital Clients - Primary point of contact Starcom’s E-commerce & Digital clients. - Account Management – E-Commerce Clients and Vendors. - Ensure timely execution of E-Commerce & Digital campaigns. - Meetings with the clients to build a strong relationship and to understand the brief. - Monitored Brand Progress Reports and Campaign Performance using Facebook Insights, Twitter Analytics, Social Tools, BuzzSumo, Hashtracking, CX Social and Brandwatch. - Developing the monthly, quarterly & yearly brand strategy & content strategy. - Working on pitches to obtain more clients – Both E-commerce and Digital.

Clients: Unilever Pakistan, Peshawar Zalmi, Pizza Hut, Burger King, Peek Freans, Mitchell’s, CDC and FINCA. - Meetings with the clients to build a strong relationship and to understand the brief. - Meetings with vendors to ensure the timely executions of campaigns. - Designing research surveys and conducting interviews of the relevant audience. - Working with the Strategy department to develop the brand strategy and the campaign big idea. - Manage Facebook, Twitter, Instagram, YouTube, Website, etc. - Plan, schedule and implement core social media marketing strategies. - Presenting and executing creative ideas for marketing activities and for the digital coverage. - Managing & executing social media campaigns. - Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages and website. - Track and analyze brand and competitor data to create weekly and monthly reports that verify success of engagement, outreach and campaigns. - Monitored campaign performance using Facebook Insights, Twitter Analytics and Social Bakers. - Supervising product photography.

Working for an International Campaign - Client: Squaretrade ( U.S based warranty company) • Responsible for Sales and inbound Customer Service. • B2C and B2B Sales and Business Development. • Promotion of the client's company among the target customers. • CRM - Salesforce. • Responsible for communication between vendors and customers. • Dealing with customers located in United States of America. • Quality check to ensure that the new employees are working as per the Client's requirement. • Correspondence with different Service depots. • Dealing with escalated customers. • Going through the customer's feedback and coaching the new employees accordingly. • Meetings with the management and the client to discuss the performance reports.

-Understanding the Branding Strategies of National Bank of Pakistan. -Understanding the relationship with the Advertising Companies. -Coming up with new ideas for promotion of their new services and products. -Research on the most famous magazines and newspapers in different areas of Karachi so that the National Bank of Pakistan can place their Advertisements accordingly. -Understanding the Branding and Marketing process of the bank. -Understanding how to create awareness of the new product or service among the target customers. -Understanding how National Bank of Pakistan sponsor different events all over Karachi. Understanding how the sponsorship process of the bank works and how the report is compiled on it.

BBA Electives : -Brand Management. -Retail Management. -Sales Management. -Advertising.