Fariz Fahami

Main task is to generate sales in the most effective way minimising cost and maximising revenue. Responsible for the Marketing and Sales of the D2C across all Markets where: - Managing all campaigns (creation / evaluation) - Manage and handling all sales on the markets. - Heading the Design team for new and existing campaign & offer creation. - Request products from the product manager - Controlling advertising cost from the affiliates account manager Understanding & manage country markets, products (what products we have, what is the compliance there, what we can do and cannot do) & Advertising - what we have as advertising channels, how they perform Managing campaigns (Creatives / Flows) we have on the market and to control and manage that. Handling Optimisation - improving creatives / campaigns / flow / sales Analyzing Traffic - which traffic works, how to optimise sales and minimise cost

Always in the look for good business relationships and opportunities with advertisers, affiliates and agencies.

To develop and implement digital marketing strategies to acquire new customers Managing existing Affiliate partners and connect new ones To help smooth implementation, ad-trafficking, and ad-management of all online advertising CPA campaigns across international regions through affiliate marketing To manage and monitor digital campaigns in order to ensure quality lead flow To plan, analyse data reports and monitor performance (traffic trends, campaigns conversion rate, affiliates performance trends, optimisations). To collaborate with internal teams to evaluate and optimize our growth strategy and ultimate performance

Buy traffic for our web and mobile campaigns Set up the campaigns in the partner interface or via our IT team Analyze and optimize the campaigns Provide input to our design team on increasing conversion Develop partnerships with new networks and exchanges Negotiate and close traffic buy deals (CPM, CPC) Initiate other marketing activities that contribute to our sales

Oversee the mobile content production on day to day basis Provide direction for creative contents development (ringtones/graphic/videos) Monitoring & QC contents up to standard Monitoring content delivery to platform in timely manner Monitor revenue and spending for A&P cost – mobile ads,online ads print ads & TVC Reviewing media effectiveness based on cost per mo/mt, cost per click etc Suggesting media to use based on target demographic of contents/events Managing advertising campaign based on products/contents and media placement Provide creative direction for the creative department on design and space allocation Liase with Record Labels/publisher for projects and ventures Research on what is the top songs/artist on the charts – telco downloads charts/radio/tv shows/internet Propose artists and celebrities to be featured in the telco co branding program or advertising promotions Negotiate terms and agreement on the revenue sharing/fees Labels and co branding programs proposed and implemented – Pt Musika – D’Massiv & all artist full catalogue, Pt Trinity – ST12, Pelangi – Syahrini etc Liase with Telecommunication company for projects and ventures Keep up to date with telco latest news & advertising promotions – mobile ads Proposing co branding programs and new products to telco Telcos connected : Telkomsel, Indosat & XL

Head and lead a team of graphic designers and contents & product development •Manage and allocate brands according to media and brand performance. •Manage and allocate contents according to market needs and download staatistics. •Monitoring designer’s artwork and performance from time to time. •Provide art direction and contents for the local market •Stay alert with the current changes and ensure all artwork meets the requirements of all parties involved ( directors/customer service/media) •Establish contacts with media agents for deadlines and prepare needed material ( eg. laser printout / cd ). •Prepare sms product categorization in artwork according to event or latest trend. •Keep in tact with the designers and conduct discussion for design concepts and preferences. •Keep in tact with the composer in suggesting which songs to compose and suggest/decide recommendation/ sources available. •Keep in tact with editor for the latest updates on database and prepare related instructions for sorting etc . •Keep in tact with clients in proposing allocation of new products with design and branding , and media planning. •Propose solution with clients according to availability of manpower, time and priority. •Monitoring content database frequently and ensure the contents to meet the latest market requirements. •Monitoring download statistics and traffic from time to time and develop changes on certain aspects eg. Brand, content, location . •Maintain a close working relationship with all the staff including Directors and managers in the function area, ensuring all matters are dealt with in a confidential and sensitive way wherever necessary. •Process, circulate and respond as appropriate to incoming mail and all other enquiries / correspondences •Prepare training/modules if possible for new staff/designers and identify strength and weaknesses. •Delegating new task/project according to staff’s ability and strength and following the deadlines given