Farish Adam Lim Abdullah

Develop and implement Joint Business Plans (JBPs) for all key dealer accounts across the territory, converting regional revenue targets into account-level quarterly milestones and holding the full dealer network accountable through structured monthly business reviews. Oversee dealer network performance across Modern Trade (chain electronics retailers) and General Trade channels — tracking sell-out data, stock levels, and route coverage to identify gaps and protect market penetration before issues become revenue losses. Lead in-market execution for new product launches, coordinating with marketing teams on promotional materials and in-store campaigns, securing prime shelf placements and full planogram compliance across all assigned outlets on day one of launch. Track competitor pricing, promotional activities, and shelf positioning across the territory — translating market intelligence into tactical account plan adjustments that keep Samsung’s in-market response sharp and commercially grounded. Recruit, onboard, and coach dealer floor staff and merchandisers on product knowledge and sales technique, directly improving point-of-sale conversion rates and the in-store brand experience. Monitor territory P&L metrics and sell-out performance against monthly, quarterly, and annual revenue targets — escalating risks early and reallocating trade investment to highest-ROI accounts and channels.

I am thrilled to announce that I have accepted a new position as Senior Business Development Executive at FoodPanda. This is an exciting opportunity, and I'm looking forward to putting my skills to use in this role. Thank you to everyone who has helped me get to this point in my career. I'm so grateful for your support.

Reduced near-expiry market returns by 80% through a targeted promotional strategy — eliminating a recurring margin problem that had persisted in the territory and directly improving inventory efficiency and gross profit. Negotiated prime in-store placements at Tesco checkout zones, Tunas Manja gondola ends, and Nirwana Maju front-of-store positions — all secured within trade budget with zero listing fees, maximising brand visibility at highest-traffic purchase moments. Led and performance-managed a multi-district field sales team: set KPIs, ran regular reviews, coached individuals on execution, and built the accountability structures that drove consistent monthly revenue target outperformance.

Consistently met and exceeded individual sales targets, contributing to regional growth and profitability.

Established annual sales quotas and volume projections across a diverse tobacco portfolio, enabling accurate trade budget allocation and ensuring promotional spend was directed toward programmes with the clearest ROI. Expanded share of market in priority territories by recruiting new outlets into trade programmes, adding distribution points that delivered sustained revenue contribution well beyond each initial activation. Managed full operational oversight for contract sales teams (CSTs) — schedules, off-take reports, performance tracking, and payroll — freeing field teams to focus on selling rather than administration.

CGPA: 2.21 / 4.00

Grade 3